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Sell smarter and engage to win – with our sales CRM software

Give your sales force the tools they need to find answers, engage customers in meaningful conversations, and close more deals faster. Our sales software offers new capabilities for advanced CRM, sales force automation, and more – on premise or in the cloud. Enhance your sales process, improve performance, and empower reps wherever they are, on any device.

Sales software that works the way you do – in the cloud

Learn how SAP Cloud for Sales can help you sell smarter, collaborate, and close more deals from anywhere – on any device.


Sell Smarter

As a salesperson, you have to make important choices every day – choices that impact your team, customers, and family. Discover sales software that helps you make the right calls.

Sell Anywhere

Where's your office? With SAP Cloud for Sales, it’s wherever you are. The application delivers insight and agility on any device – so you can work and collaborate from anywhere.


In sales, no one wins alone. You work with a team – from product specialists to legal – to do more and close more deals faster. Choose sales software built around collaboration.

Close More Deals

The fun of selling does not stop once the deal is signed. Choose a sales application that eliminates administrative work – so you can spend more time celebrating your win.


Free trial: SAP Digital for Customer Engagement

This simple yet powerful CRM solution is designed to help smaller sales teams get up and running in minutes – and delivers many of the same capabilities as our enterprise offering.

Start your 30-day free trial

Can your sales organisation compete?

Organisations that track leads, prospect stages, and statuses in real time close 26% more qualified sales leads on an annual basis.* How does your company compare?

Try real-time benchmarking

See what our customers are saying


Explore the future of sales

Get insight into the future of sales, including new trends and strategies – in this research report based on the views of 1,220 global business buyers. Understand the changing buyer and seller dynamic and learn how to secure more sales.

Read the paper

Top 5 retail execution strategies for 2015

Find out how to win at the shelf, and around it, with five key retail execution strategies. This new research report by EKN explains why and how to implement the strategies – and shows how manufacturers are using them to their advantage.

Read the EKN report

Sell smarter and engage to win

Learn more about SAP Cloud for Sales – and how it can help you meet sales challenges head-on in an increasingly complex world. Better understand your customers, including their unique challenges, industries, and business objectives.  

Read the solution brief

Explore the hottest topics in sales and CRM


Are You Ready for the Anywhere, Anytime Consumer?

The power in consumer products has shifted from brands to retailers, and now to always-on consumers. Here’s how to prepare for them…  

Harvard Busingess Review: How to Win at B2B Sales

A new HBR survey finds that buyers in the business world are almost equally empowered with data. Learn how to use this to your advantage.

Why You Shouldn't Neglect Sales Enablement

Sales enablement, like any type of business transformation, can feel like a long hard slog. Here are three strategies to focus your efforts.

Explore the Future of Customer Engagement

Reimagine how you engage with digitally connected, socially empowered, and über informed customers – with these new sales trends and tips.

Introducing Data-Driven Sales 2.0

Today, we have a lot more data on customers and prospects. Read this post to learn how to combine all that data into a smart sales database.

Welcome to the Era of the Empowered Customer

The technology is cutting edge, the issues are complex, and the pace of change is frantic. Get expert advice on engaging today’s customers.


Unlock the full power of your sales solutions with SAP Service and Support

Accelerate innovation and maximise the true value of your sales and CRM solutions with SAP Service and Support. We have 30,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customise your solution, optimise IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

Increasing sales effectiveness in the age of insight

Read this IDC report to learn about the latest market trends – and discover how you can apply new strategies and modern solutions to increase your sales effectiveness in the age of insight, mobility, and social business.

Read the IDC report
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