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About SAP

SAP is at the centre of today’s technology revolution. The market leader in enterprise application software, SAP helps organisations fight the damaging effects of complexity, generate new opportunities for innovation and growth, and stay ahead of the competition.

Visit our corporate site to explore news, information for investors and analysts, career resources, SAP’s history, and more.

Visit our Global Corporate Site
Available in: English | German


About SAP SE Global

Learn about SAP SE Global Corporate and discover how we help our customers – and the world – run better.

About SAP United Kingdom and Ireland

Explore SAP's UKI operations in the UK and Ireland, and get to know our management teams.

Customer Testimonials

Explore customer reviews from satisfied SAP clients who are transforming their businesses with SAP software and services.

SAP Events

Find and register for SAP events – including conferences, forums, workshops, webinars, and event replays.


About SAP SE: Global Company Information

Headquartered in Walldorf, Germany, SAP SE is the market leader in enterprise applications and software. We have locations in more than 130 countries, and 282,000 customers around the world. Learn about SAP’s global corporate operations and discover how we help our customers – and the world – run better.

About SAP United Kingdom and Ireland

A subsidiary of SAP SE, SAP United Kingdom and Ireland oversees all business operations in the UK and Ireland, and is headquartered in Clockhouse Place, Middlesex. Get to know our management teams, learn about our long-term commitment to community, and find out what the SAP University Alliances program is doing to empower students at home and abroad. 

UK Press Contacts

SAP PR representatives are available to provide the media with information about SAP and its products and services.


SAP (UK) Contacts

Kate Falcone
Communications Manager,UKI
SAP UK & Ireland
Clockhouse Place, Bedfont Road
Feltham, Middlesex, TW14 8HD
+44 (0)7966 975966


FleishmanHillard London
40 Long Acre,
T: 020 7306 9000

SAP Labs Ireland

SAP began operations in Ireland in 1997, and today has more than 900 people working at locations in Galway and Dublin. SAP employees in Ireland comprise a diverse community – 18 nationalities of people speaking 21 languages. Located between SAP EMEA and the U.S. headquarters of SAP Americas – and with so many languages and cultures present – Ireland provides the ideal setting to host the SAP service and support organisation serving SAP customers in these regions.

SAP Labs Ireland was established in 2008 as a new research and development centre within SAP business solutions and technology areas.

The lab hosts strategic missions, including central architecture and an innovation centre for analytics solutions from SAP. The lab teams contribute to delivery of shared business components for performance optimisation applications and real-time business intelligence solutions. SAP Labs Ireland is also providing knowledge management and translations for SAP Business Suite software.


Customer Reference Program

Hand in Hand with SAP

Are you a recognised business and technology leader in your industry? Are you a forward-thinking company that uses SAP technology in smart ways to gain competitive advantage? Would you like to promote your organisation’s reputation as a best-run business?

Share your experience and knowledge with others via the Customer Reference Program. The program provides you with the opportunity to establish valuable business contacts and to gain important industry information whilst showcasing your company as a technology leader. We are committed to providing value to our customers because we understand that your success is our success.

Share your Expertise and Knowledge

Throughout the entire duration of our partnership, SAP will look after your needs as a reference customer. A dedicated SAP contact will work out a program with you, tailored to the aims and requirements of your business. You decide which activities you want to engage in and how often. Your company makes all the final decisions regarding reference engagements or marketing assets to be released for publication.

How other reference customers communicate their project success


Additional information

Your Benefits

As a reference customer you will stand out from your competition – and profit from the various reference opportunities offered:   

  • Gain valuable business contacts: The SAP ecosystem is a network of more than 100,000 customers around the globe. Through the SAP Customer Reference Program, we provide you with innovative ways to network and share information with the other customers, as well as SAP experts who have insights into your industry, solutions, and business practices. These key contacts can assist you in optimizing the value of your SAP investment.   
  • Build brand recognition: SAP invests in events, public relations, and collateral that visibly highlights our customers as best-run businesses. Your participation in these opportunities will increase your brand visibility, demonstrate industry leadership and showcase project success internally and externally.   
  • Highest Flexibility: SAP understands how valuable your time is so we have structured our program to accommodate your specific needs and preferences. You decide which activities you want to engage in and how often you want to participate in them. SAP encourages ongoing participation of customers in the program. However, a customer may have reasons for wishing to leave the program, which SAP will respect.
Sales & Marketing Activities

In addition, SAP offers the opportunity to produce collateral. All fully funded by SAP and written by a professional writer – with your company owning final release rights.

  • Collateral – A printed success story, reference slide, or business transformation study about your SAP initiative, related business benefits, and the value received, by participating in an interview with an SAP staff writer.
  • SAP video testimonial – A video testimonial regarding your organization’s SAP initiative and related business benefits.
Joining the Program

Would you like to learn more about the SAP Customer Reference Program? Or have you already decided to take advantage of this exciting opportunity? Contact us! We are looking forward to hearing from you.

You can contact your SAP Account Executive or contact the reference program directly:

Janice Waugh
SAP Reference Management
T: +44 208 917-8109
M: +44 7966 975109

Customer Testimonials

Our customers come in all sizes and work in nearly every industry and geographic region you can imagine. Some are global leaders that have been around forever – while others are small but ambitious start-ups that are just beginning to grow. They share one thing in common: we think they’re all pretty awesome. Keep reading to learn more about our customers and how they’re using SAP solutions to run better and make a difference in people’s lives.

SAP Events

Browse SAP events – including conferences, forums, workshops, webinars, and event replays – to find exciting opportunities for you and your team. Explore industry trends, stay on top of thought leadership, and get a fresh perspective on how new technology innovations are transforming business. 


Next Generation Planning & Reporting Seminar

Wednesday, 14th October, 2015, London.

Discover SAP’s next generation solutions to simplify the whole planning process and deliver the real-time insights you need to create, adapt, and monitor performance against your business plans.


SAP Forum Events: Discover Simple

Ready to conquer costly complexity? Attend an SAP Forum event and learn how SAP can help you simplify your management, processes, and technology. Explore breakthrough innovations such as SAP Business Suite 4 SAP HANA (SAP S/4 HANA) and discover how the power of simplicity can help you transform your business.

View dates and locations

Find your next SAPinsider event

Get insightful, road-tested advice from SAP software experts at an upcoming SAPinsider event. Join us in cities like Prague and Las Vegas to learn about a range of topics – from HR and financials to Big Data and real-time analytics. 

Browse SAPinsider events
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