Turn fan passion into revenue through consistent, personalized, and relevant offers and messages
Drive consistent marketing and selling across all fan interaction channels with SAP solutions for marketing. Plan and execute programs, including interactive multiwave campaigns, and get up-to-date information on campaign performance. Target and segment audiences, and make relevant real-time offers. Use advanced analytics to assess, plan, and measure marketing activities; and reward fans with loyalty programs that enable them to collect points and redeem rewards.