Create extraordinary customer experiences
Know and segment your customers with insights gained from SAP software. Measure the effectiveness of your customer engagement processes.
Explore the capabilities of our customer insights solutions
Gain insight into customers and their buying-related activities with SAP software. Use advanced analytics to achieve a comprehensive view of customers – one that clarifies your understanding of their shopping habits and preferences – based on purchase history and interactions across channels. Our software equips you with the keen understanding of customer behavior you need to make better merchandising decisions, increase sales, and improve loyalty.
Improve insights into customer behavior and deliver real-time contextual engagements with marketing data management solutions from SAP. With SAP software you can:
Identify the current and potential value of your customers with insight and performance management solutions from SAP. The 360-degree view across all interaction channels can help you:
Give your business a single, 360-degree view of each customer's transactions, behavior, and preferences. Our software can help you develop omnichannel profiles of customers:
Accelerate your marketing processes and optimize customer experiences with predictive intelligence from real-time predictions and scoring solutions from SAP. With SAP software you can:
Gain insight into customers and their potential value by using customer performance intelligence solutions from SAP. Our solutions can help you:
Increase your contact, response, and conversion rates by building accurate audience targeting and segmentation groups for omnichannel campaigns. SAP solutions can help you:
Understand the voice of the customer, and turn volumes of social media and enterprise data into meaningful insights with marketing software from SAP:
Understand what's really happening as visitors browse your site by relying on high-performance, real-time Web analytics. SAP solutions can help you:
Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.
The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.
Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.