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Demand Management Solutions

Manage and analyze demand streams to feed operational planning and drive greater productivity and customer satisfaction

Match supply more closely with demand using SAP software for demand management to improve efficiency, productivity, and customer satisfaction levels. Collect internal and external demand streams, analyze their input, and use the resulting insight to create rational demand plans and update them as needed. Integrate internal and external demand data across sales and supply functions as a foundation for trade promotion activities and other means of demand shaping.

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Solution Capabilities

Included Capabilities

Trade Promotion Optimization

Enable more valuable trade promotion programs

SAP software facilitates promotion planning by letting you perform what-if simulations based on order history, retail point-of-sale, and market research data. Advanced modeling and predictive analytics capabilities enable marketing and sales teams to predict and optimize outcomes for both manufacturers and retailers. The software lets you assess and define the best promotion opportunities for a product. The benefits are more successful promotions and improved financial performance.

Demand Sensing

Refine short-term forecasts to drive better fulfillment and inventory reduction

Get a better sense of demand by identifying demand patterns based on daily, granular demand signals with SAP software. By sensing demand, you can deploy stock to distribution centers that need stock earlier in the week as opposed to later in the week, resulting in better fulfillment and inventory reduction. The demand sensing forecast can be fed back into the collaborative demand planning process to allow demand planners to make adjustments to demand plans.

Demand Planning

Integrate demand data to provide more accurate forecasts for operational planning

SAP software helps companies project demand with improved accuracy by integrating data from multiple sources with continuous updates from the field. Collaborative demand planning draws real-time data from salespeople, vendors, and customers. Robust tools support the statistical analysis and judgmental adjustments to turn the data into insight. Deeper insight means more accurate forecasts, tighter inventory control, and higher customer service levels.

Forecasting and Multilevel Replenishment

Retail demand forecasts and automated multilevel inventory replenishment and optimization

SAP software lets you accurately forecast customer demand and integrate this information into all levels of the supply chain. Combined with automated replenishment, this helps ensure optimal order quantities for stores and distribution centers. You can create accurate and timely purchase orders, launch sales campaigns, build customer and vendor relationships, and reduce labor costs. The time spent on routine tasks is greatly reduced, letting employees dedicate more time to customers.

Service Parts Planning

Inventory planning across a distribution network based on parts volumes, velocity, and segments

SAP software supports comprehensive service parts planning and procurement, complete with full parts inventory visibility. You can make more informed distribution decisions based on what’s currently happening. You can also avoid missing opportunities to reduce costs as well as aggregate inventory data to determine parts availability. You benefit from increased efficiency; more aligned processes across parts planning, warehousing, and fulfillment; and superior customer service levels.ce.


Take the Fast Lane with Rapid Deployment

Drive more effective demand management with the SAP Demand and Supply Network Planning rapid-deployment solution. Easily create and verify demand plans for more accurate forecasting and enhanced inventory optimization.


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

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View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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Drive demand planning and forecasting processes

Lack of coordination with partners can affect supply chain efficiency and even lead to an uncontrolled supply chain. This result can lead to high inventory levels, fragmented and inefficient purchasing, manufacturing, and distribution. SAP helps improve demand planning and forecasting processes with statistical modelling and collaboration. Accurate forecasts and demand plans lead to better downstream demand signals and improved supply plans. 

Simplicity is the key to innovation. And innovation is the key to competitive advantage. SAP Services helps unlock your power and provide a simple path to innovation acceleration and the cloud. 

Our 15,000+ trained and certified consultants are focused on delivering true end-to-end solutions that yield the business outcomes you need to stay competitive. 

And with over 40 years of experience with hundreds of thousands of customers, SAP Services knows how to help your business unlock the power of SAP and Run Simple. SAP Services can help your business:


Lower order fulfillment lead time by 12%*

Lower inventory carrying costs by 16%*

Lower revenue loss due to stock-outs by 37%*


Improve short-term forecast accuracy

See how SAP Enterprise Demand Sensing can help you determine daily demand by item, location, and customer segment, as well as predict out-of-stock situations to minimize expediting and transportation costs.

Watch the 8-minute demo

Demand Sensing: Is your supply chain ready?

Read this Aberdeen report to learn how demand sensing can help ready your supply chain to satisfy customer demand and optimize inventories, taking into account variables such as weather, local events, and more.

Read the whitepaper
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