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Sell smarter and engage to win

Give your sales force the agility and power it needs to find answers, engage in meaningful customer conversations, and deliver the right impact every time – with a new set of capabilities that enhance the sales process. Go beyond the traditional CRM software, and accelerate sales productivity so your reps can engage and win anytime, from anywhere.


Sell Smarter

As a sales person, you have to make choices every day - choices that affect your team, your customers, and your family. Choose a sales application that helps you be your best.

Sell Anywhere

Where's your office? It's wherever you are. SAP Cloud for Sales gives you agility and insight on any device so that you can work and collaborate from anywhere.


In sales, no one wins alone. You work with a team - from product specialists to legal - to do more, and win faster. Choose a sales app that is built around collaboration.

Close more

The fun of selling does not stop once the deal is signed. Choose a sales application that eliminates administrative work and let's you celebrate your win.


SAP Digital for Customer Engagement

Focus on your customer with a smarter CRM solution made for you. Designed to help
smaller sales teams get up and running in minutes, yet delivers many of the same powerful capabilities as our enterprise offering.

Trial: Experience it today

Can your sales organization compete?

Organizations that track leads, prospect stages, and statuses in real time close 26% more qualified sales leads on an annual basis.* How does your company compare?

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See what our customers are saying


What's the Future of Sales

Get insights to new trends, benchmarks and strategies based on the views of 1,220 global business buyers with key findings from this research. Understand the changing buyer and seller dynamic and learn ways that vendors can differentiate themselves to better connect with buyers and secure sales.  

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Top 5 Retail Execution Strategies for 2015

Learn how to win at the shelf and around it with this new research report by EKN. You will understand the importance of each strategy, priority focus areas within each strategy and see examples of multiple manufacturers achieving success.

Read the report

Sell smarter and engage to win

Selling today is more complex than ever. You need to know your customers’ unique challenges, their industry, what they like, and how to help them achieve their business objectives. Meet today’s sales challenges head-on and win – with SAP Cloud for Sales.

Read the solution brief

Explore the hottest topics in sales and CRM


Why You Shouldn't Neglect Sales Enablement

Any type of business transformation, can and should feel like a long hard slog. Something so important, and that...

The Future of Customer Engagement

Re-imagine the way to engage with today's digitally connected, socially empowered & better informed customers. Stay up to date on the latest sales trends, strategies, and hot topics.

Data Driven Sales 2.0

Data-Driven Sales 1.0 The introduction of CRM (for sales) and now MRM (for marketing) has brought sales people out of the “information on paper and in my head” era...

Welcome to the Era of the Empowered Customer

The technology is cutting edge, the issues are complex, and the pace of change is frantic. Hear from experts around the globe, and embrace the challenge of engaging customers in this new age.


Unlock the full power of your sales solutions with SAP Service and Support

Accelerate innovation and maximize the true value of your sales and CRM solutions with SAP Service and Support. We have 30,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

Increasing Sales Effectiveness in the Age of Insight

Read this IDC report to learn about the latest market trends and discover how you can apply new strategies and modern solutions to increase your sales effectiveness in the age of insight, mobility, and social business.

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