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Sell smarter and engage to win

Give your sales force the agility and power it needs to find answers, engage in meaningful customer conversations, and deliver the right impact every time – with a new set of capabilities that enhance the sales process. Go beyond the traditional CRM software, and accelerate sales productivity so your reps can engage and win anytime, from anywhere.


Sell Smarter

As a sales person, you have to make choices every day - choices that affect your team, your customers, and your family. Choose a sales application that helps you be your best.

Sell Anywhere

Where's your office? It's wherever you are. SAP Cloud for Sales gives you agility and insight on any device so that you can work and collaborate from anywhere.


In sales, no one wins alone. You work with a team - from product specialists to legal - to do more, and win faster. Choose a sales app that is built around collaboration.

Close more

The fun of selling does not stop once the deal is signed. Choose a sales application that eliminates administrative work and let's you celebrate your win.


SAP Cloud for Sales

Know your customers and engage to win with our modern sales solution designed to help you close deals faster. See how you can work smarter, sell better, and win more using a sales application designed for salespeople.

Trial: Experience SAP Cloud for Sales

Can your sales organization compete?

Organizations that track leads, prospect stages, and statuses in real time close 26% more qualified sales leads on an annual basis.* How does your company compare?

Try real-time benchmarking

See what our customers are saying


Winning at sales in a buyer-empowered world

Staying relevant in today’s market is crucial for business success. Do your CRM and sales teams consistently provide higher-value customer engagements that meet current and future business needs? See the latest trends in this new report by Harvard Business Review.

Read the HBR report

The economic impact of SAP Cloud for Sales

The right sales software can make a world of difference to your sales team’s performance and dramatically boost customer engagement and sales. This Forrester Consulting report gives insight into the potential cost savings and benefits of implementing SAP Cloud for Sales.

Read the Forrester report

Sell smarter and engage to win

Selling today is more complex than ever. You need to know your customers’ unique challenges, their industry, what they like, and how to help them achieve their business objectives. Meet today’s sales challenges head-on and win – with SAP Cloud for Sales.

Read the solution brief

Explore the hottest topics in sales and CRM


HBR Survey Reveals How Sales Reps Can Win

A newly released report from Harvard Business Review Analytic Services finds that buyers in the business world are almost equally empowered with information

The Future of Customer Engagement

Re-imagine the way to engage with today's digitally connected, socially empowered & better informed customers. Stay up to date on the latest sales trends, strategies, and hot topics.

Sales People Are Not Automatons!

Every customer is different, every individual involved in a buying decision is different.  Our ability to engage each person in ways appropriate to them is critical.

Welcome to the Era of the Empowered Customer

The technology is cutting edge, the issues are complex, and the pace of change is frantic. Hear from experts around the globe, and embrace the challenge of engaging customers in this new age.


Unlock the full power of your sales solutions with SAP Services

Accelerate innovation and maximize the true value of your sales and CRM solutions with SAP Services. We have 15,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. SAP Services can help your business:


Support your innovation agenda so you can focus on strategic lead management and sales opportunities

Deliver end-to-end CRM and sales solutions with reduced complexity

Accelerate and facilitate your journey to the cloud

Enhance your existing SAP investments with best-in-class training and support


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

CRM 2015 Conference

The SAPinsider premier event for sales, marketing, e-commerce, service, and interaction center management. Join us in Las Vegas on March 30 - April 1, 2015.

Register now

Increasing Sales Effectiveness in the Age of Insight

Read this IDC report to learn about the latest market trends and discover how you can apply new strategies and modern solutions to increase your sales effectiveness in the age of insight, mobility, and social business.

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