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Insight-Driven Marketing Solutions

Capitalize on data-driven insights and make intelligent business decisions to maximize ROI

Unify all customer and market data into one single view. Reveal hidden insights and make intelligent decisions in a timely manner. Anticipate customer behaviors with predictive analytics. Systematically monitor both structured and unstructured data from call centers, e-mails, social media, and other channels to gain a holistic understanding of the voice of the market.

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Solution Capabilities

Included Capabilities

Social Listening and Sentiment Analysis

Gain clear insight into customer sentiment and interests to deliver a best-in-class, one-to-one customer experience

Understand the voice of the customer and turn volumes of social media and enterprise data into meaningful insights with marketing software from SAP. Improve brand loyalty by analyzing customer sentiment and social media signals over time. Build customer profiles using both structured and unstructured data across all interaction channels – including public, private, and paid. Engage your customer in the right context by understanding each journey, sentiment, interest, and activity.

Audience Discovery and Targeting

Optimize targeting for omnichannel campaigns with real-time customer insights

Empower campaign managers to define the best customers and prospects with audience discovery and targeting solutions from SAP. Consume and run optimization algorithms and apply interactive visualizations to explore customer data quickly. Personalize messaging and campaign offers by using data export definitions. With high-performance customer segmentation, managers have the real-time data they need to optimize customer interactions, response, and conversion rates.

Customer Value Intelligence

Grow your business by engaging the right customers in the right way based on their current and potential value

Identify the current and potential value of your customers with marketing software from SAP that provides 360-degree intelligence across all data sources. Automatically categorize the relationship and behavior of each customer and offer actionable steps for improvement. Determine the “white space” or untapped value for each customer. Provide intelligence on how to best segment your market based on customer value and execute targeted marketing and sales campaigns.

Customer Analytics with Advanced Visualization

Visualize data to gain key customer insights and make better decisions with a single version of truth

Use analytics to capitalize on data-driven insights by providing visualization that maps marketing insights to various initiatives. Explore and present data, revealing new insight. Understand big and small marketing data. Combine different visualizations together as storyboards to provide context and focus. Marketers can monitor key performance indicators, from daily operational activities to strategic activities.


Predictive Analytics

Uncover trends, find new opportunities, and gain a true competitive edge using predictive insights

Anticipate customer behavior and take proactive measures to develop and execute a customer-centric strategy. Gain a competitive advantage by going from data to decision using real-time predictive insights that can help you uncover and predict trends. Understand customer behavior, improve responses to customers, and deliver exceptional customer experiences that ultimately boost profitability.

Web Analytics

Improve the digital experience by tracking and analyzing the behavior of your known and unknown visitors

Understand what’s really happening as visitors browse your site by relying on high-performance, real-time Web analytics software from SAP. Take advantage of the information that flows through Adobe Analytics to continuously improve the performance of Web and digital marketing experiences.

Marketing Analytics and Performance Management

Make the best decisions with timely insight into marketing performance

Gain real-time insights into campaign performance and marketing results with analytics and performance management solutions from SAP. Through advanced analytics, optimization tools, and prebuilt dashboards and reports, you get the help you need to make confident decisions that drive revenue. By having a full understanding of the effectiveness of every activity, you can identify changing customer needs to promote the best offers to the right customers.


Customer engagement intelligence

SAP Customer Engagement Intelligence is a suite of applications for the sales, marketing, and services lines of business powered by SAP HANA. The software can help you develop a deeper understanding of customers for you to strategically grow revenue and margin.

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Explore SAP Audience Discovery and Targeting

See how SAP Audience Discovery & Targeting can help marketing managers leverage large amounts of customer data across their enterprise building targeted and personalized marketing campaigns that accurately engages and converts customers while maximizing ROI.

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Take the Fast Lane with Rapid Deployment

Our integrated, quick-to-deploy CRM solution can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Unify data and anticipate your customer behaviors

Unify customer and market data into a single view — providing insights and enabling timely decision making — by leveraging SAP’s best-in-class implementation services. Our predefined and proven methodologies, best practices, and accelerators help ensure you are up and running quickly with minimal disruption to the business.
SAP Services can help your business:

Support your innovation agenda so you can focus on strategic opportunities

Enhance your existing SAP investment with best-in-class knowledge transfer and support

Accelerate time to value with fast implementation

Provide greater accountability to deliver end-to-end engagements with reduced complexity

Simplify engagement with packaged services aligned to all solutions

Ensure critical integration and data migration between solutions

Expose new product innovation and a path to the cloud with unmatched speed and expertise

Get support regardless of deployment scenario – on premise, cloud, or hybrid


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

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View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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The Math of Modern Marketing

IDC explains how marketers use predictive analytics to create a complete and compelling customer experience.  Learn how you can turn all the data your company collects into accurate, real-time insights that can help you drive better customer engagements and build loyalty. 

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