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Deliver Unique Customer Experiences

Engage customers seamlessly across multiple interaction channels

Successful customer engagement should be proactive, tapping into the emotional drivers behind the buying process and delivering relevant customer experiences in real time. Leverage the real-time context of every customer so that you can deliver the best offers and messages across multiple touchpoints. Remarket to prospects based on abandoned shopping carts and web forms or recent online browsing behavior. Make it easy and compelling for customers to re-engage any step during the buying journey.

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A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.

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Solution Capabilities

Included Capabilities

Audience Targeting and Segmentation

Optimize targeting for omnichannel campaigns with real-time customer insights

Empower campaign managers to define the best customers and prospects with audience discovery and targeting solutions from SAP. Consume and run optimization algorithms and apply interactive visualizations to explore customer data quickly. Personalize messaging and campaign offers by using data export definitions. With high-performance customer segmentation, managers have the real-time data they need to optimize customer interactions, response, and conversion rates.

Customer Loyalty Management

Turn consumers into advocates with multichannel loyalty programs that create relevant, consistent customer experiences

Create targeted loyalty programs that offer relevant and personalized rewards with marketing software from SAP. Build loyalty with incentives and rewards without dropping prices. Maintain a consistent customer experience across multichannel loyalty programs. Close the loop from initial distribution of points to final fulfillment. Include partners in loyalty programs to extend the customer experience. Capture customer behavioral information to continually fine-tune your loyalty program.

Real-Time Personalization

Deliver personalized, real-time offers and content through the best channels at the right times

Engage customers at the right moment with relevant offers and messages that influence their purchasing decisions by relying on real-time personalization software from SAP. Improve customer retention and loyalty while maximizing cross- and up-sell opportunities with highly personalized, real-time offers across all channels. Drive revenue by providing a compelling and consistent customer experience. Automatically learn what’s worked and what hasn't for continual insight and improvement.

Customer Acquisition Through Contact Centers (On Premise)

Personalize services to keep sales pipelines full and flowing

Support high-performing inbound and outbound sales and service with SAP software for customer acquisition through contact centers. By providing tools for agent guidance and contact center operations, the software helps improve customer data accuracy and enables agents to qualify leads, capture customer and marketing-related data, and conduct sales. Make the contact center a hub for delivering compelling product and service recommendations that improve revenue and increase market share.

Web Experience Management

Boost sales by targeting content to customers based on who they are and what they do

Strengthen customer loyalty with marketing software from SAP that manages your customers’ Web experience and takes content personalization to a new level. Use advanced, behavior-based personalization to target customers based not simply on who they are but on what they do. Increase average order size by collecting customer information from all channels and providing a personalized Web shopping experience.

Social Campaign and Engagement

Manage your brand by responding rapidly to existing customers, and reach new prospects with targeted social engagement

Give customers and prospects the personalized experience they deserve with marketing software from SAP for building social campaigns and engagement. Empower your marketing and customer service teams to collaborate and respond quickly to customer inquiries, issues, or comments on social media channels. Engage your audience with targeted social campaigns that let you reach the prospects you know, as well as unknown prospects with similar identities, behavior, and interests.


Make every website visit count

Maximize the value of each website visitor using hybris Marketing Conversion from SAP to analyze customer events across all touch points – in real time. Learn how you can create one-to-one e-commerce experiences for your customers.

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Mobile, social and online marketing tools

Today, brand awareness and loyalty are all about offering customers value in a way that makes them feel “known” across all channels, including the Web, social media, and mobile devices. Here’s how to meet
their expectations.

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Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

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View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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Mastering adaptive customer engagements

Discover how today’s marketing leaders are driving business performance across the customer centric enterprise. The competitive advantages can be game-changing when your marketers can take decisive action with improved insight to deliver engaging customer experiences, with greater speed and agility.

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