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Engage an audience of one with our marketing software and go beyond CRM

Improve customer engagement at every stage of the buying cycle – with new and innovative marketing software from SAP. Our solutions support everything from real-time customer analytics to contextual marketing, and can help you deliver individualized marketing that will boost customer engagements and brand loyalty across all channels. Enable real-time marketing– in the cloud or on-premise – and use the latest technology to enhance your email, content, and digital marketing activities.

Read the solution brief

The marketing “sweet spot” video series


Why I love being a marketer

Why do I love being a marketer? Because I can create moments of connection through great customer experiences – and find the sweet spot where emotions lead to action. I love what I do, and SAP’s marketing software helps me do it.

Collaborative marketing team

It’s amazing when everyone is on the same page: campaigns come together, ideas flow, and people pass them on. Find out how SAP Jam can help you find the sweet spot where collaboration and social marketing lead to great results.  

Perfect target marketing

Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP’s marketing solutions help you target the sweet spot where Big Data becomes meaningful customer insight.

Personalized e-commerce

Personalization is more than knowing a customer’s name. It’s about finding the sweet spot where the right offer at the right time triggers a purchase. Here’s how the SAP Hybris commerce platform can help you do just that.


Sign up for your 30-day free trial 

Register now and gain access to SAP S/4HANA Marketing Cloud solution – free.  Try it and experience power of the latest digital marketing capabilities that will provide deeper insights and greater customer engagements.

Benchmark your personalization strategy

How does your organization stack up against your peers on the topic of “personalization”? Answer these four simple questions to benchmark yourself and receive customized recommendations on how you can get ahead of the competition.


See what our customers are saying...

Context, commerce and customer best practices

Learn from latest research from CMO Council on where marketing technologies have met expectations, and where it is failing to deliver on seamless, individualized  customer experiences.


The contextual marketing imperative

Discover how to build the best personalization strategies from this Forrester study. Learn how data management, real-time insights and integrations comes together for winning contextual marketing success.

The Math of Modern Marketing

IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn all the data your company collects into accurate, real-time insights to drive better customer engagements.

SAP a top vendor for marketing resource management

For the fourth consecutive year, SAP is positioned in Gartner’s leaders quadrant for Marketing Resource Management (MRM). The ranking is based on SAP’s broad solutions, growth, market momentum, vision and ability to execute.


SAP Hybris Marketing cloud solutions

Learn how SAP Hybris Marketing solutions can give you deeper customer insights, deliver ‘in-the-moment' customer experiences, while optimizing your marketing strategy.

Digital marketing for small business? Easy.

SAP Anywhere makes it possible. Sell at your retail store, through your e-commerce website, and on digital marketplaces –with one easy-to-use e-commerce bundle. And create personalized campaigns that keep customers coming back.

Get fresh perspectives from marketing experts


The Future of Customer Engagement and Commerce

Don't miss out on the latest trends, insights, and evolution in e-commerce and customer engagement. 

Don’t creep on your customers: Personalization done right

We all love a great shopping experience but when targeted offers invade our personal space, a once cool shopping experience can suddenly turn creepy: How did they know that about me?

Fit for engagement: Meet the smart new media consumer

If you want to get to know your future customer, look at your kids. How they communicate and interact is quite literally how our future customers will communicate and interact.


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

What is marketing automation software

As companies grow, it gets harder and harder to manage 1:1 customer relationships. This is where marketing automation software comes in. It automates marketing processes such as customer segmentation and campaign management – so your marketing team can spend less time on manual tasks, and more time on customer engagement. Marketing automation is a subset of core CRM, which is designed to nurture prospects and customers. Best-in-class marketing solutions go beyond marketing automation to personalize content in context across channels, creating highly relevant interactions and great experiences. 

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