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Engage an audience of one with our CRM marketing software

Improve customer engagement at every stage of the sales cycle – with CRM marketing software from SAP. Our solutions support everything from marketing automation to real-time analytics, and can help you boost lead generation and brand loyalty across all channels. Streamline your operations – in the cloud or on-premise – and use the latest technology to enhance your email, content, and digital marketing activities.

Read the solution brief

The marketing “sweet spot” video series


Why I love being a marketer

Why do I love being a marketer? Because I can create moments of connection through great customer experiences – and find the sweet spot where emotions lead to action. I love what I do, and SAP’s marketing software helps me do it.

Collaborative marketing team

It’s amazing when everyone is on the same page: campaigns come together, ideas flow, and people pass them on. Find out how SAP Jam can help you find the sweet spot where collaboration and social marketing lead to great results.  

Perfect target marketing

Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP’s marketing solutions help you target the sweet spot where Big Data becomes meaningful customer insight.

Personalized e-commerce

Personalization is more than knowing a customer’s name. It’s about finding the sweet spot where the right offer at the right time triggers a purchase. Here’s how the hybris commerce platform from SAP can help you do just that.


Free trial: SAP hybris Marketing cloud

Try SAP hybris Marketing cloud solutions – free. See how they can help you gain in-context customer insights, improve target marketing, and create and run successful omnichannel marketing campaigns.

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Can your marketing organization compete?

Top marketing organizations use dashboards to provide full visibility into marketing operations – including budgeting, campaign planning, and channel management. How does your company compare?

Try real-time benchmarking

See what our customers are saying...

Introducing the SAP hybris Marketing cloud

Our new, beautifully simple hybris Marketing cloud solutions are here. Learn how they give you real-time contextual insights – across multiple channels – so you can effectively market to an audience of one.


Mobile, social, and online marketing tools

Today, brand awareness and loyalty are all about offering customers value in a way that makes them feel “known” across all channels, including the Web, social media, and mobile devices. Here’s how to meet their expectations.  

Read the HBR report

New strategies for customer engagement

The new mandate for marketers is to develop, orchestrate, and optimize a highly flexible customer engagement strategy. See how today's marketing leaders are preparing their teams to engage with customers like never before.

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A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.

Download the e-book

Get fresh perspectives from marketing experts


The Future of Customer Engagement

Enable modern marketers to elevate and re-imagine the way they engage with today's digitally connected, socially empowered & better informed customers.

The Mistakes Digital Marketers Make And How To Fix Them

Too often, data is put on a back burner and digital marketers spend too much time on details. Here's how to fix that problem.

How To Win At Cross Channel Marketing

How do we overcome the cross-channel marketing challenges companies face today? By taking a step-by-step, pragmatic approach.


Unlock the full power of your marketing software with SAP Service and Support

Accelerate innovation and maximize the true value of your marketing solutions with SAP Service and Support. We have 30,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training and Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

What is marketing automation software

As companies grow, it gets harder and harder to manage 1:1 customer relationships. This is where marketing automation software comes in. It automates marketing processes such as customer segmentation and campaign management – so your marketing team can spend less time on manual tasks, and more time on customer engagement. Marketing automation is a subset of CRM – and best-in-class systems can help companies nurture prospects and customers with highly personalized, relevant content across all channels.

SAP a top vendor for integrated marketing

For the third consecutive year, SAP is positioned in Gartner’s leaders quadrant for Integrated Marketing Management (IMM). The ranking is based on SAP’s broad solutions, growth, market momentum, and vision for integrated marketing.

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