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Engage in the moment with our digital marketing solutions

Improve customer engagement at every stage of the sales cycle – with new and innovative digital marketing software from SAP. Our cloud and on-premise solutions support everything from social, e-mail, and content marketing to marketing automation and advanced analytics. Understand the real-time intent of each customer, and dynamically deliver personalized and relevant omni-channel experiences.

Read the solution brief

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Discover SAP’s marketing cloud


Free trial: SAP S/4HANA Marketing Cloud

Test-drive SAP S/4HANA Marketing Cloud – free for 30 days. Experience new digital marketing capabilities that make it easier to gain deeper insights, engage customers, build brand loyalty, and create successful campaigns.

Benchmark your personalization strategy

When it comes to marketing personalization, how does your organization compare to your peers? Answer four simple questions to find out – and get customized recommendations to help you pull ahead of the competition.


See what our customers are saying...

Can you deliver a personalized experience?

Take our online assessment to evaluate the performance of your customer engagement activities at each phase of the customer journey. Download your personalized report with results and recommendations to share with your team.


The contextual marketing imperative

According to new Forrester research, there is a gap between consumers’ expectations for personalization and what marketers are actually delivering. Find out how data management, real-time customer insights, and software integration can bridge the divide.

The challenges of contextual marketing 

Contextual marketing promises to deliver deeper customer understanding and more relevant messaging, but it also presents new challenges and risks. This EIU paper examines the obstacles involved in planning and executing “in-the-moment” marketing campaigns. 

Leader in marketing resource management

For another consecutive year, Gartner analysts have positioned SAP in the Leader’s Quadrant for marketing resource management (MRM). The ranking is based on SAP’s broad marketing solutions, growth, market momentum, and vision. See the report for details.


Best practices for exceeding expectations

How well are current marketing platform technologies delivering the seamless, individualized experiences that consumers have come to expect? Find out – in this new research report from CMO Council.

Digital marketing for small business? Easy.

Create personalized campaigns that keep customers coming back – with SAP Anywhere. See how this software bundle for small business can help you engage customers and sell at your retail store, through your e-commerce website, and on digital marketplaces.

Get fresh perspectives from marketing experts


The Future of Customer Engagement and Commerce

Stay on top of the latest marketing trends, explore smart, real-world campaigns – and get insights
into the future of customer engagement and commerce.

SAP Hybris Marketing Community: Join the Conversation

Have questions about our SAP Hybris Marketing solutions? Find answers in these videos, blog posts, product overviews, and other community resources.

Don’t Get Trapped by an Insane Marketing Strategy

The perfect example of marketing insanity? Continuing to deliver a mass offer that lacks any kind of personalization and still expecting a conversion.


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

What is digital marketing software?

Digital marketing software is used to attract, engage, and convert customers on electronic devices – PCs, tablets, and mobile phones. It helps companies use channels like content marketing, e-mail marketing, social media, SEO, and online advertising to connect with the right customers at the right time. The software lets users create and launch omni-channel marketing campaigns, monitor them in real time, and adjust course on the fly. In 2016, virtually all marketing strategies have at least some digital elements – and digital marketing software can help you manage them.

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