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Engage an audience of one with our marketing software and go beyond CRM

Improve customer engagement at every stage of the buying cycle – with new and innovative marketing software from SAP. Our solutions support everything from real-time customer analytics to contextual marketing, and can help you deliver individualized marketing that will boost customer engagements and brand loyalty across all channels. Enable real-time marketing– in the cloud or on-premise – and use the latest technology to enhance your email, content, and digital marketing activities.

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The marketing “sweet spot” video series


Why I love being a marketer

Why do I love being a marketer? Because I can create moments of connection through great customer experiences – and find the sweet spot where emotions lead to action. I love what I do, and SAP’s marketing software helps me do it.

Collaborative marketing team

It’s amazing when everyone is on the same page: campaigns come together, ideas flow, and people pass them on. Find out how SAP Jam can help you find the sweet spot where collaboration and social marketing lead to great results.  

Perfect target marketing

Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP’s marketing solutions help you target the sweet spot where Big Data becomes meaningful customer insight.

Personalized e-commerce

Personalization is more than knowing a customer’s name. It’s about finding the sweet spot where the right offer at the right time triggers a purchase. Here’s how the hybris commerce platform from SAP can help you do just that.


Free trial: SAP hybris Marketing cloud

Try SAP hybris Marketing cloud solutions – free. See how they can help you gain in-context customer insights, improve target marketing, and create and run successful omnichannel marketing campaigns.

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Can your marketing organization compete?

Top marketing organizations use dashboards to provide full visibility into marketing operations – including budgeting, campaign planning, and channel management. How does your company compare?

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See what our customers are saying...

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers. Discover tips and best practices on how to personalize every interaction.


Mastering customer engagements

A look into how today’s marketing leaders are driving business performance across the customer-centric enterprise. In a landscape where no single customer’s journey is identical, marketers need an agile customer engagement strategy.

Read the CMO Council report

The Math of Modern Marketing

IDC explains how marketers use predictive analytics to create a complete and compelling customer experience. Learn how you can turn all the data your company collects into accurate, real-time insights to drive better customer engagements.

Download the IDC paper

SAP a top vendor for integrated marketing

For the third consecutive year, SAP is positioned in Gartner’s leaders quadrant for Integrated Marketing Management (IMM). The ranking is based on SAP’s broad solutions, growth, market momentum, and vision for integrated marketing.

Read the Gartner report

Introducing the SAP hybris Marketing cloud

Our new, beautifully simple hybris Marketing cloud solutions are here. Learn how they give you real-time contextual insights – across multiple channels – so you can effectively market to an audience of one.

Get fresh perspectives from marketing experts


The Future of Customer Engagement

Enable modern marketers to elevate and re-imagine the way they engage with today's digitally connected, socially empowered & better informed customers.

How on-demand content could make for intelligent viewing

Things are changing fast. The big driver for this is on-demand content. Video and audio will generate 89% of consumer internet traffic by 2018.  

Don’t get trapped by an insane marketing strategy

The Internet is probably at the top of my list as best technology invention ever and is one of main catalysts for changing way people do things.  


Unlock the full power of your marketing software with SAP Service and Support

Accelerate innovation and maximize the true value of your marketing solutions with SAP Service and Support. We have 30,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training and Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

What is marketing automation software

As companies grow, it gets harder and harder to manage 1:1 customer relationships. This is where marketing automation software comes in. It automates marketing processes such as customer segmentation and campaign management – so your marketing team can spend less time on manual tasks, and more time on customer engagement. Marketing automation is a subset of core CRM, which is designed to nurture prospects and customers. Best-in-class marketing solutions go beyond marketing automation to personilize content in context across channels, creating highly relevant interactions and great experiences. 

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