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Market to an audience of one

Use real-time contextual marketing to deliver individual customer engagements at every stage of the buyer’s journey. Gain unprecedented customer insight from marketing analytics – and leverage that intelligence to increase demand generation and brand loyalty through digital and content marketing, social media, e-commerce, and more.

Sweet spot video series


Why I am a Marketer

Why do I love being a marketer? Because I can create moments of connection through great customer experiences, and find the sweet spot where emotions lead to action. I love what I do, and SAP helps me do it.

Collaborative Marketing Team

It’s amazing when everyone is on the same page. Campaigns come together. Ideas flow. People get social with their ideas and success flows.  SAP Jam helps marketers find the sweet spot where collaboration leads to great results.

Perfect Campaign Target List

Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP solutions help marketers find the sweet spot where big data becomes meaningful customer insight.

Personalized Commerce Experience

Personalization is more than knowing your customer’s name, it’s about the sweet spot where the right offer at the right time triggers a purchase. That’s exactly what the hybris commerce platform from SAP helps companies do.


SAP hybris Marketing solution

Learn how this game changing marketing solution enables individualized contextual marketing on an unlimited scale.

Read the solution brief

Can you compete?

12%* of organizations use marketing dashboards to provide full visibility into marketing-related processes, including marketing planning and budgeting, campaign planning, and inventory distribution. How does your company compare?

Try real-time benchmarking

See what our customers are saying

Introducing the hybris Marketing solutions

Announcing the arrival of our new, beautifully simple hybris solutions that enable real-time, contextual insights to help you cultivate lasting brand relationships – by marketing to an audience of one.


The New Marketing

Digital Technologies have changed the way customers engage. With Mobile and Social technologies at our fingertips, customer behaviors and capabilities have uprooted the role marketing plays in a customer’s journey.

Read Harvard Business Review

Flexible and adaptive customer engagement

The new mandate for marketers is to develop, orchestrate, and optimize a highly flexible customer engagement strategy. See how today's marketing leaders are preparing their teams to engage with customers like never before.

Download the papers

6 factors for a better customer experience

This Bloomberg research paper reveals six essential factors that must be considered before you embark on new customer experience initiatives. Read the recommendations of top marketing practitioners and industry experts.

Read the Bloomberg report

Explore the hottest topics in marketing


Unlock the full power of your marketing software with SAP Services

Accelerate innovation and maximize the true value of your marketing solutions with SAP Services. We have 15,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. SAP Services can help your business:


Support your innovation agenda so you can focus on strategic marketing opportunities

Deliver end-to-end CRM and marketing solutions with reduced complexity

Accelerate and facilitate your journey to the cloud

Enhance your existing SAP investments with best-in-class training and support


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

CRM 2015 Conference

The SAPinsider premier event for sales, marketing, e-commerce, service, and interaction center management. Join us in Las Vegas on March 30 - April 1, 2015.

Register now

SAP a top vendor for integrated marketing

For the third consecutive year, SAP is positioned in Gartner’s leaders quadrant for Integrated Marketing Management (IMM). The ranking is based on SAP’s broad solutions, growth, market momentum, and vision for integrated marketing.

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