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Go big with sports & entertainment solutions

Deepen fan engagement, drive on-field performance, and optimize business efficiency – with SAP solutions for the sports and entertainment industry. With our market-leading technology, you can help your sports team, league, or venue win more games as well as grow revenue and fan base.

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Innovation Video for Sports & Entertainment

How SAP Innovations help Sports and Entertainment companies embrace the digital era leveraging Big Data and cloud solutions.

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NHL scores big with a new stats platform

Learn how the NHL created a powerful new stats platform to drive fan engagement – using SAP HANA Enterprise Cloud Service. 

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See what our customers are saying

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Entertainment’s biggest competitor? The internet

Traditional entertainment is being transformed by the internet. So, how can entertainment companies stay relevant? Learn what a panel of industry experts have to say in this Q&A interview.

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Shaking up the entertainment industry

Audiences today won’t stand for one-size-fits-all entertainment. But how do you determine what an increasingly segmented viewing audience wants, and what they will pay to get it? Find out – in this brief, and discover how fragmentation has changed the entertainment industry forever.

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The future of sports marketing

Play locally, think globally, drive loyalty – that’s the future of sports marketing. The Internet has turned every business into a global business, and professional sports teams are no exception. Explore how the industry is creating deeper loyalty and engagement amongst fans.

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Explore the hottest topics in sports and entertainment

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SAP Sports & Entertainment Forum 2015

Allianz Arena | Munich, Bayern, Germany

The German national team relies on SAP technology. On April 27, 2015, you can experience the new SAP solution portfolio for yourself at Munich’s Allianz Arena. Witness the digital revolution in soccer.

Unlock the power of your SAP solution

Simplicity is the key to innovation. And innovation is the key to competitive advantage. SAP Services helps unlock your power and provide a simple path to innovation acceleration and the cloud. 

Our 15,000+ trained and certified consultants are focused on delivering true end-to-end solutions that yield the business outcomes you need to stay competitive. 

And with over 40 years of experience with hundreds of thousands of customers, SAP Services knows how to help your business unlock the power of SAP and Run Simple. SAP Services can help your business:

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Support your innovation agenda so you can focus on strategic opportunities

Provide greater accountability to deliver end-to-end engagements with reduced complexity

Expose new product innovation and a path to the cloud with unmatched speed and expertise

Enhance your existing SAP investment with best-in-class knowledge transfer and support

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SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximize the power of your SAP solutions.

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