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Serve hardline retail customers across channels

Cater to the empowered customer who has fundamentally changed hardline retail, whether you sell electronics, appliances, sporting goods, home improvement products, auto parts, or toys. SAP solutions can help simplify your hardline retail business by giving you a detailed, real-time understanding of your customers, so you can serve them individually and seamlessly across channels.

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Run simple in retail

Gain a clear understanding of your customers’ digital information footprint across all channels; align planning and execution; and recruit, train, and empower store employees more effectively to provide customers with a truly personalized shopping experience.

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48%* shorter cycle times

for customer orders when companies use the latest technology in the receiving process to enhance inventory accuracy and reduce labor costs. How does your company compare?

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See what our customers are saying


The SAP strategy for the retail industry

See how SAP software innovations help retail companies embrace the digital era by leveraging Big Data and cloud solutions.

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Best practices in warehouse management

Find out how efficient warehouse operations can drive retail customer satisfaction – and how you can meet the many challenges that make this a herculean task.

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Explore the hottest topics in retail


Connect with experts in the
retail industry  

Explore useful resources and essential information to help your organization implement and operate SAP for Retail solutions.

Sales and marketing: top five ways to
use business networks

It’s not just procurement teams that struggle to leverage business networks so they can tap into today’s networked economy…

The biggest retail changes in
100 years

Hear from industry leaders Pat Bakey and Thomas Vetter about pressing challenges – and real opportunities – in the retail industry.


Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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