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Engage shoppers in the moment with SAP retail solutions

Give consumers the products, information, and personalized shopping experiences they want – when and where they want them – with retail and omni-channel commerce solutions from SAP. Harness real-time customer and point of sale (POS) insights, reach shoppers across any channel (including mobile), and get the visibility you need to optimize everything from merchandising to your supply chain.

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Retail right now

Find out how leading retail businesses are overcoming some of the industry’s most difficult challenges with SAP software.

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Can you compete?

Retailers report 24%* fewer days sales outstanding when their finance leadership has access to a cockpit or dashboard that provides a timely and integrated view into a predefined set of key financial and operational metrics. How does your company compare? 

Take this short survey to find out

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Build loyalty and fill baskets with mobile

80% of retailers believe store results will continue to erode unless they incorporate technology as part of the store experience.  See how the industry leaders and innovators are using mobile technology to change how people learn, work and shop.

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Customer desires vs. retailer capabilities

Discover how you can stay ahead of ever-changing customer desires and retail trends – and ultimately sustain your company’s future. Download this study and read how you can develop innovative marketing strategies that can help you respond to an evolving marketplace.

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Are you ready for the omnichannel revolution?

Retailers are slowly learning that they need to reach out across multiple channels simultaneously in order to be heard above all the noise, according to this Oxford Economics Report.

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CEO view: Omni-customer retailing

Learn more about omni-customer retailing, which offers customers the intimate brand relationship they crave – whether they’re researching a product or making a purchase across multiple devices. Find out what the omni-customer experience can do for your business.

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See what the retail community is talking about


Retail’s Looming Talent Crisis

How can retail businesses respond to the unprecedented, growing workforce challenges they face? Oxford Economics surveyed hundreds of executives and employees in the retail industry to find out.

Unlock the full power of your retail software with SAP Services

Today, retail is all about creating personalized, compelling shopper experiences across all channels and business models. But to craft the perfect customer experience – and unleash the full value of your SAP software – you need the right combination of expertise, methodologies, tools, and certified partners.

This is where SAP Services come in. We have 15,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. SAP Services can help you:


Identify the right IT path for your company with high value scenarios and a defined roadmap

Develop transparent and customer-driven supply networks

Explore the omni-channel retailing model and adopt a single commerce strategy across all channels

Balance supply and inventory to meet dynamic demand – at optimum cost

Gain real-time shopper insights – and create customer-centric marketing and merchandising

Harness the latest technologies – including Big Data analytics, mobility, and cloud


Spotlight on the Retail Industry at SAPPHIRE NOW

See how to maximize your SAP investment, plus find solutions to your biggest business challenges. With a wide variety of presentations, demos, and experts available, you’ll discover ways to reduce complexity in your business.

SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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