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Engage shoppers in the moment with SAP retail software

Give consumers the products, information, and personalized shopping experiences they want – when and where they want them – with retail management and omnichannel commerce software from SAP. Harness real-time customer and point of sale (POS) insights, reach shoppers across any channel (including mobile), and get the visibility you need to optimize everything from merchandising to your supply chain.

Get an overview of SAP for Retail

EKN: The future of retail analytics?

In the not-so-distant future, retail analytics will embed customer insights deep and wide across the enterprise. They’ll be so pervasive that they’ll influence all decision making across all functions.

fewer DSO*

Retailers who provide their finance teams with a timely, integrated view of key metrics have 24% fewer days sales outstanding (DSO) than those who don’t. How does your company compare?


See what our customers are saying...

Test-drive SAP CAR – free

Take SAP Customer Activity Repository (SAP CAR) for a spin. You’ll see how this platform for retail planning, forecasting, and analytics can help you quickly audit POS data, gain a 360° view of customers, and create unified demand forecasts in seconds. 


Connect marketing and merchandising

Retailers need to close the gap between marketing and merchandise planning – but it’s not that easy, and digital channels are widening the gap. Read this paper from Retail Systems Research to learn about specific actions you can take to solve the problem.

Shopper desires vs. retailer capabilities

Discover how you can stay ahead of ever-changing customer desires and retail trends – and ultimately sustain your company’s future. Download this study to learn how to develop innovative marketing strategies that can help you respond to an evolving industry.

Omnicustomer retail 101

Learn all about omnicustomer retailing, which offers customers the intimate brand relationships they crave. It serves up personalization and approachable brand engagement – whether consumers are researching a product or making a purchase across multiple devices. 


Small retail business? Broaden your horizons

SAP Anywhere makes it possible. Open your own online store in minutes and sell on digital marketplaces such as Amazon and eBay. Sync your inventory automatically and watch your revenues grow.

Get fresh perspectives from retail experts


Connect with Experts in the
Retail Industry  

Explore useful resources and essential information to help your organization implement and operate SAP for Retail solutions.

Sales & Marketing: 5 Ways to
Use Networks

It’s not just procurement teams that struggle to leverage business networks so they can tap into today’s networked economy…

The Biggest Retail Changes in
100 Years

Hear from industry leaders Pat Bakey and Thomas Vetter about pressing challenges – and real opportunities – in the retail industry.


Retail’s looming talent crisis

How can HR leaders respond to unprecedented, growing workforce challenges in retail? Oxford Economics surveyed hundreds of executives and employees to find out.

Retailers, excel in your industry with SAP Service and Support

The retail industry is changing. Customers are the focus point, and predicting their next move can set you apart. You need a nimble supply chain that meets consumer demands efficiently, and omnichannel is the new black. You want to involve and engage the new dynamic shopper at every step of the journey. For that to happen, you need to be agile and take complex processes out of the mix. 

SAP Service and Support can help you meet these needs. With decades of industry experience, we help you understand the state of your business, work with you on the best way forward, and secure a fast time to success. Get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. SAP Service and Support can help your business:


Gain greater control of customer relationships and take advantage of unified information, leading-edge technologies, innovation roadmaps, and an omnichannel strategy 

Advance your supply chain to meet the dynamic requirements of today’s retail business – while being transparent, cost effective, and ensuring precise planning

Leverage real-time consumer insights and a detailed view of interactions – for customer-centric marketing, targeted offers, and personalized shopping experiences


SAP Training and Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

SAPPHIRE NOW + ASUG Annual Conference

Network with SAP execs, experts, and partners and explore the latest innovative solutions. Be there May 17-19.

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