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Engage shoppers in the moment with SAP retail software

Give consumers the products, information, and personalized shopping experiences they want – when and where they want them – with retail management and omnichannel commerce software from SAP. Harness real-time customer and point of sale (POS) insights, reach shoppers across any channel (including mobile), and get the visibility you need to optimize everything from merchandising to your supply chain.

Get an overview of SAP for Retail

Top 5 retail execution strategies for 2015

To meet and exceed today’s consumer expectations, manufacturers are tightening their retail execution focus on two specific goals: winning at the shelf and winning around it.

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24% fewer DSO*

Retailers who provide their finance teams with a timely, integrated view of key metrics have 24% fewer days sales outstanding (DSO) than those who don’t. How does your company compare?

Take this short survey to find out

Looking to the future of retail

How are Brooks Brothers, Salvatore Ferragamo, and others preparing for the future of retail? They’re using SAP to obliterate IT complexity and deliver a personalized shopping experience.

Test-drive SAP CAR – free

Take SAP Customer Activity Repository (SAP CAR) for a spin. You’ll see how this platform for retail planning, forecasting, and analytics can help you quickly audit POS data, gain a 360° view of customers, and create unified demand forecasts in seconds. 


Build loyalty and fill baskets with mobile

According to RSR, 80% of retailers believe store results will continue to erode unless they incorporate technology as part of the in-store experience. Find out how retail leaders and innovators are using mobile technology to address this challenge and others in the industry.

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Shopper desires vs. retailer capabilities

Discover how you can stay ahead of ever-changing customer desires and retail trends – and ultimately sustain your company’s future. Download this study to learn how to develop innovative marketing strategies that can help you respond to an evolving industry.

Read the white paper

Omnichannel is the new black

Technology has created a proliferation of customer touch points – from mobile to social to Internet-capable in-store displays. Check out this summary of a recent Oxford Economics report to learn how the new omnichannel reality has revolutionized the customer experience. 

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Omnicustomer retail 101

Learn all about omnicustomer retailing, which offers customers the intimate brand relationships they crave. It serves up personalization and approachable brand engagement – whether consumers are researching a product or making a purchase across multiple devices. 

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See what our customers are saying...

Get fresh perspectives from retail experts


Connect with Experts in the
Retail Industry  

Explore useful resources and essential information to help your organization implement and operate SAP for Retail solutions.

Sales & Marketing: 5 Ways to
Use Networks

It’s not just procurement teams that struggle to leverage business networks so they can tap into today’s networked economy…

The Biggest Retail Changes in
100 Years

Hear from industry leaders Pat Bakey and Thomas Vetter about pressing challenges – and real opportunities – in the retail industry.


Retail’s looming talent crisis

How can HR leaders respond to unprecedented, growing workforce challenges in retail? Oxford Economics surveyed hundreds of executives and employees to find out.

Retailers, excel in your industry with SAP Service and Support

The retail industry is changing. Customers are the focus point, and predicting their next move can set you apart. You need a nimble supply chain that meets consumer demands efficiently, and omnichannel is the new black. You want to involve and engage the new dynamic shopper at every step of the journey. For that to happen, you need to be agile and take complex processes out of the mix. 

SAP Service and Support can help you meet these needs. With decades of industry experience, we help you understand the state of your business, work with you on the best way forward, and secure a fast time to success. Get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. SAP Service and Support can help your business:


Gain greater control of customer relationships and take advantage of unified information, leading-edge technologies, innovation roadmaps, and an omnichannel strategy 

Advance your supply chain to meet the dynamic requirements of today’s retail business – while being transparent, cost effective, and ensuring precise planning

Leverage real-time consumer insights and a detailed view of interactions – for customer-centric marketing, targeted offers, and personalized shopping experiences


Spotlight on retail at SAPPHIRE NOW

Replay the best of SAPPHIRE NOW 2015 to explore solutions to the biggest challenges in the retail industry today. Watch popular keynotes, presentations, and interviews – and learn how to maximize your SAP investments.

SAP Training and Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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