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Anticipate and exceed shoppers expectations

Simplify your vertical fashion business and prepare for growth with fashion solutions from SAP. Our integrated software can help you shorten the time from concept to shopper; boost collaboration across the supply chain; and offer end-to-end visibility, flexibility, and speed. Efficient and automated processes can help you achieve your goals with fewer resources and expenses – so you can focus on understanding shoppers’ needs and providing an exceptional shopper experience.

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SAP Industry Strategy: Consumer Products

SAP is helping consumer products companies capitalize on the opportunities associated with the new consumer products reality.

Can you compete?

Consumer products companies report a 5%* increase in plant on-time deliveries when they can track, schedule, and direct personnel during work shifts based on qualification, availability, and tasks to be performed. How does your company compare? 


See what our customers are saying


Technology Solutions for Consumer Products

Explore how SAP software can help leading consumer products companies achieve business transformation in competitive markets with technology innovation.

Analytics Drives the Future at CP Companies

In a world grown accustomed to moving at Internet speed, consumer products (CP) companies must be particularly swift and nimble. his Bloomberg Research Report discusses how a holistic and predictive approach to analytics will differentiate CP winners from losers.

IDC Manufacturing Insights Opinion

Learn why sales and operations planning (S&OP) remains an area of particular interest to CP companies. 


Capture the voice of consumers

For many fashion brands, capitalizing on the latest trends can be an enormous challenge. With the absence of real-time visibility into consumers’ perceptions, brands are left chasing the latest trends. But the key to anticipating the ever evolving needs and preferences of consumers is already out there – it’s living within layers of social media content.

See what the fashion community is talking about


Learn from Consumer Products Industry Experts

Join the SAP Community Network, a gathering of consumer product industry experts sharing insights and opinions in online forums.

How Top Consumer Products Companies Improve Retail Execution

“Win at the shelf!” is the rallying cry of today’s consumer products companies – and for good reason. 

It’s an Omnichannel World

Reaching and serving consumers directly across both physical and virtual channels is one of the greatest opportunities today.


Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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