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Anticipate and exceed shoppers expectations

Simplify your vertical fashion business and prepare for growth with fashion solutions from SAP. Our integrated software can help you shorten the time from concept to shopper; boost collaboration across the supply chain; and offer end-to-end visibility, flexibility, and speed. Efficient and automated processes can help you achieve your goals with fewer resources and expenses – so you can focus on understanding shoppers’ needs and providing an exceptional shopper experience.

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SAP Industry Strategy: Consumer Products

SAP is helping consumer products companies capitalize on the opportunities associated with the new consumer products reality.

Can you compete?

Consumer products companies report a 5%* increase in plant on-time deliveries when they can track, schedule, and direct personnel during work shifts based on qualification, availability, and tasks to be performed. Want to benchmark yourself with peers?


See what our customers are saying


IDC Manufacturing Insights Opinion

Learn why sales and operations planning (S&OP) remains an area of particular interest to CP companies. 

Analytics Drives the Future at CP Companies

In a world grown accustomed to moving at Internet speed, consumer products (CP) companies must be particularly swift and nimble. his Bloomberg Research Report discusses how a holistic and predictive approach to analytics will differentiate CP winners from losers.


Capture the voice of consumers

For many fashion brands, capitalizing on the latest trends can be an enormous challenge. With the absence of real-time visibility into consumers’ perceptions, brands are left chasing the latest trends. But the key to anticipating the ever evolving needs and preferences of consumers is already out there – it’s living within layers of social media content.

See what the fashion community is talking about


Learn from Consumer Products Industry Experts

Join the SAP Community Network, a gathering of consumer product industry experts sharing insights and opinions in online forums.

How Top Consumer Products Companies Improve Retail Execution

“Win at the shelf!” is the rallying cry of today’s consumer products companies – and for good reason. 

It’s an Omnichannel World

Reaching and serving consumers directly across both physical and virtual channels is one of the greatest opportunities today.


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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