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Deliver the products that consumers and shoppers crave

Align every aspect of your operations to the needs of next generation consumers – from product development to market – with SAP solutions for the consumer products (CP) industry. Our software can help you anticipate demand for innovative consumer goods and products, and surpass the expectations of even the most demanding shoppers.

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SAP’s consumer products strategy

Get ready to capitalize on emerging opportunities presented by the new consumer products reality. Learn how SAP is helping companies deliver engaging customer experiences and products that meet demand – wherever and whenever
it occurs.

Watch the 5-minute video

Can you compete?

Consumer products companies achieve 14%* fewer days in inventory when they can perform forecasts for different combinations of SKUs and inventory locations. How does your company compare? 

Visit SAP’s real-time benchmarking platform

See what our customers are saying


Adapt to ever-changing consumer behaviors

Consumers have more choices today than ever before. More information, more touch points, and more options are changing the way they buy – putting them in the driver’s seat throughout the shopping process. Is your organization ready to adapt to meet their changing behaviors?

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How to personalize the consumer experience

Survey says marketers have the desire to expand their personalization abilities – so what’s holding them back? Examine the strategy, capabilities, and technologies required for personalizing the consumer experience across channels – in this Forrester Consulting report.

Read the Forrester report

Make in-demand products – faster

Accelerate time-to-market with products that consumers want – when and how they want them. Find out how the SAP for Consumer Products portfolio can help you respond faster to dynamic customer demand, while optimizing your investments for trade promotion and brand management.

Read the solution overview

See what the consumer products community is talking about


Connect with CP Experts

Join the conversation in our social network for the CP industry. Get expert insights and participate in our online forums.

How to Improve Retail Execution

“Win at the shelf!” is the rallying cry of today’s retailers and consumer products companies – and for good reason. Learn more.

It’s an Omnichannel World

Reaching and serving consumers across physical and virtual channels is one of the greatest opportunities today. Are you ready?


Spotlight on the Consumer Products Industry at SAPPHIRE NOW

See how to maximize your SAP investment, plus find solutions to your biggest business challenges.  With a wide variety of presentations, demos, and experts available, you’ll discover ways to reduce complexity in your business.

Unlock the full power of your CPG software with SAP Services

Accelerate innovation and maximize the true value of your consumer products solutions with SAP Services. We have 15,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. SAP Services can help your business:


Support your IT goals so you can focus on strategic CPG opportunities

Deliver end-to-end consumer products solutions with reduced complexity

Leverage the power of the cloud with unmatched speed and expertise

Enhance your existing CPG solutions with best-in-class knowledge transfer and support


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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