Consumer Goods Products Industry | CPG Software | SAP
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Deliver the consumer goods and products shoppers crave

Align every aspect of your operations to the needs of next-gen consumers – from product development to retail – with SAP solutions for the consumer packaged goods (CPG) industry. Our software can help you anticipate, plan, and manage demand for innovative consumer goods and products, and surpass the expectations of even the savviest shoppers.

Get an overview of SAP for Consumer Products

Keep up with consumer expectations

Consumer expectations, buying preferences, and values are constantly changing. Discover how SAP is helping CPG companies keep up in this evolving industry – and ultimately deliver the right customer experiences and products at the right time.

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14% fewer days in inventory*

Consumer products companies that perform inventory forecasting for different combinations of SKUs and locations have 14% fewer days in inventory than those that don’t. How does your company compare?

*SAP Performance Benchmarking

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Adapt to ever-changing consumer behaviors

Consumers have more choices today than ever before. More information, more touch points, and more options are changing the way they buy – putting them in the driver’s seat throughout the shopping process. Is your organization ready to adapt to meet their changing behaviors?

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How to personalize the consumer experience

A recent Forrester survey found that marketers want to expand their personalization abilities – so what’s holding them back? Examine the strategy, software capabilities, and technologies required for personalizing the consumer experience across channels – in this report.

Read the Forrester report

Make in-demand products – faster

Accelerate time-to-market with products that consumers want – when and how they want them. Find out how SAP’s consumer products solutions can help you respond faster to dynamic customer demand, while optimizing your investments for trade promotion and brand management.

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Get fresh perspectives from CPG experts


4 Ways the Future of Work Will Impact Your Consumer-First Strategy

To boost consumer engagement, CPG companies must develop future talent in areas like social media, predictive analytics, and more. Here’s why.

Trade Promotion Optimization in CPG: The New Reality

The promise of trade promotion optimization has been top-of-mind for sales and marketing teams in the consumer products industry for years.

Running Simply in a Consumer-
Driven World

Find out why simplifying IT can help you deliver consistent, compelling, and personalized customer experiences across all CPG channels.


Follow SAP for the CPG Industry
on Twitter

Connect to the latest industry news, insights, and CPG software for product development, manufacturing, supply chain, marketing, and more.

Connect with the SAP Consumer Products LinkedIn Group

Join our LinkedIn Group to network and engage with other CPG industry professionals – and unlock new insights and opportunities.



Visit our Consumer Products Community

Join the conversation in our social network for the CPG industry. Browse expert insights and perspectives, and participate in SAP online forums.


Spotlight on consumer products at SAPPHIRE NOW

Replay the best of SAPPHIRE NOW 2015 to learn how to maximize your SAP investments and find solutions to the biggest, most pressing challenges in the CPG industry. Watch keynotes, interviews, and more covering the latest trends and hot topics.

Run simpler with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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