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Customer Engagement, Commerce, and CRM

Send your customer engagement levels through the roof with our CRM software

The best way to drive higher levels of customer engagement? Make it easy for consumers to interact with you and buy your products in whatever way they want. Our industry-leading customer relationship management (CRM) software for sales, marketing, customer service, e-commerce, and social media can help you create the ultimate omni-channel customer experience.

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What can CRM do for you?

Reduce marketing costs, boost revenues, decrease sales cycle times, improve pipeline visibility, reduce service resolution times, and more. Check out this recent analyst report to see why SAP is a leader in CRM suites.

Read the Forrester Wave
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Creating the perfect commerce experience

Examine the growing relationship between customer experience, loyalty, and repeat sales. Plus learn actionable strategies for creating encounters based on seamless dialogue across multiple touch points.

Read the hybris paper

Customer engagement: best of the best

Consider what customer engagement means today through activities of six organizations that have transformed marketing efforts by focusing on customers.

Read the Forbes insights study
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See what our customers are saying

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Increasing sales effectiveness

Read this IDC report to learn about the latest market trends and discover how you can apply new strategies and modern CRM solutions to increase your sales effectiveness in the age of insight, mobility, and social business.

Read the IDC report

Revolutionize customer engagement

Today's consumers are digitally connected and socially networked. It's time to give them what they want: personal connections, seamless experiences, and real-time offers with brands they trust.

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The smarter way to engage customers

Learn how omnichannel contact centers, with formal strategies deliver personalized and consistent customer experiences, compare with their multichannel counterparts across key performance indicators such as customer retention.

Read the Aberdeen report
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Explore the hottest topics in Customer Engagement and CRM software

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Why We Need to Redefine CRM

Clearly, this “new breed” of digital customers are changing the rules of engagement. They are digitally connected, socially networked, and better informed than ever before. Against this backdrop CRM needs to evolve beyond traditional approaches and technologies.

Is your CRM Deployment Hitting a Brick Wall?

Many times customers deploy Customer Relationship Management and then lose track of the art of the possible.  Companies focus on the first phase of a project and forget to go back and look for new ways to derive value out of the applications.

 

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Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.

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Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios

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SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximize the power of your SAP solutions.

Spotlight on Customer Engagement & CRM

Watch the best of SAPPHIRE NOW and learn how to maximize your SAP investments & find solutions to your biggest business challenges. View presentations and interviews around the hottest topics and discover ways to reduce complexity in your business.

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