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Customer Engagement, Commerce, and CRM

Send your customer engagement levels through the roof with our CRM software

The best way to drive higher levels of customer engagement? Make it easy for consumers to interact with you and buy your products in whatever way they want. Our industry-leading customer relationship management (CRM) software for sales, marketing, customer service, e-commerce, and social media can help you create the ultimate omni-channel customer experience.

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Ready for the new anywhere, anytime customer journey?

Learn how you can deliver consistent engagement at all 7 phases of each customer’s uniquely personal adventure. Here’s a handbook to help you align your growth strategy to the digital age.


Creating the perfect commerce experience

Examine the growing relationship between customer experience, loyalty, and repeat sales. Plus learn actionable strategies for creating encounters based on seamless dialogue across multiple touch points.

Read the hybris paper

Customer engagement: best of the best

Consider what customer engagement means today through activities of six organizations that have transformed marketing efforts by focusing on customers.

Read the Forbes insights study

See what our customers are saying


Increasing sales effectiveness

Read this IDC report to learn about the latest market trends and discover how you can apply new strategies and modern CRM solutions to increase your sales effectiveness in the age of insight, mobility, and social business.

Read the IDC report

Revolutionize customer engagement

Today's consumers are digitally connected and socially networked. It's time to give them what they want: personal connections, seamless experiences, and real-time offers with brands they trust.

Get the research report

The smarter way to engage customers

Learn how omnichannel contact centers, with formal strategies deliver personalized and consistent customer experiences, compare with their multichannel counterparts across key performance indicators such as customer retention.

Read the Aberdeen report

What can CRM do for you?

Reduce marketing costs, boost revenues, decrease sales cycle times, improve pipeline visibility, reduce service resolution times, and more. Check out this recent analyst report to see why SAP is a leader in CRM suites.

Read the Forrester Wave

Explore the hottest topics in customer engagement and CRM software


How Do Marketers Stop Customers Going Dark?

It seems that marketers have been talking about 1-to-1 marketing forever. But lots of talk doesn’t necessarily mean...

The Path to Personalized Customer Journeys 

A truly personalized customer journey is just that, a journey, and one siloed interaction is not enough to constitute effective personalization...

What is a Fully Engaged Customer? Definitions from 12 Experts

What is the hot topic in the boardroom today? It’s customer engagement. The business case for customer engagement is quite clear...



Run simpler with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximize the power of your SAP solutions.

Spotlight on customer engagement & CRM

Watch the best of SAPPHIRE NOW and learn how to maximize your SAP
investments & find solutions to your biggest business challenges.
View presentations and interviews around the hottest topics and discover ways to reduce complexity in your business.

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