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Go Beyond CRM with Customer Engagement

Transform your front office to deliver real-time customer engagement

What is the best way to drive higher levels of customer engagement? Provide customers with personalized experiences that are seamless across channels.  Our SAP hybris solutions, powered by SAP HANA, enable the digital transformation of the front office and go beyond customer relationship management (CRM) by integrating marketing, commerce, sales, and customer service. We bring these data and process silos together, so that you can create the ultimate omni-channel customer experience.

Hear how customers are going beyond CRM using SAP software

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Explore SAP’s suite of solutions that go beyond CRM to help you engage your customers

Your customers are on a journey which will take them from awareness to purchase, and ultimately to sharing their experiences with others. Each journey will be unique, and will place complex demands on your employees and systems.

Watch the customer journey video     |     Read the customer journey e-book


Omni-channel commerce made simple

Learn how to deliver exceptional omni-channel customer experiences by simplifying and unifying customer interactions and transactions across products, brands, markets and channels with SAP hybris Commerce solutions.

Creating the perfect commerce experience video

5 fundamentals for omni-channel success e-book

Explore our commerce solutions

Sell smarter

Give your sales reps a next generation CRM solution with the insights and agility they need to know, sell and engage their customer, from anywhere.  Smarter selling is simple with SAP Cloud for Sales.

The future of sale report

7 strategies for selling smarter e-book

Empowering your sales teams e-book

Explore our sales solutions

Market to an audience of one

Make every customer feel like your only customer. The hybris Marketing suite enables marketers to gain real-time insights into the context of each customer, and leverage these insights to deliver highly individualized customer experiences.

The Sweet Spot video

7 strategies to market to audience of one e-book

Explore our marketing solutions

Effortless omni-channel customer service

Deliver a consistent, contextual, and effortless customer service experience regardless of channel or device throughout the customer journey with SAP’s solutions for service.

A customer service story video

Contact Center business value report

Deliver effortless service e-book

Explore customer service solutions


Deployment Options

Cloud Deployment

Re-define customer engagement with our next generation cloud CRM solutions. Our cloud CRM portfolio brings marketing, sales, commerce, and customer service together – to deliver rich insight, flawless execution, and a contextual customer experience. Stay a step ahead with SAP Cloud for Customer – so you can engage your customers like never before.

Explore SAP Cloud for Customer

On-Premise Deployment

When you want secure, on-premise support for your marketing, sales, and service functions, the SAP Customer Relationship Management (SAP CRM) application is the right choice. Feature-rich SAP CRM helps you better understand and engage your customers on every channel – so you can build customer loyalty, win more deals, and make it simple for customers to get the help they need.

Explore SAP CRM


Don't pay more for less - go beyond CRM

Take this quick evaluation to receive your customer engagement score. Immediately find out how efficiently your business runs and learn just how much you could benefit from running SAP customer engagement solutions.

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Free trial: SAP Cloud for Sales

This simple yet powerful cloud solution is designed to help sales teams get up and running in minutes – allowing you to try out some of the enterprise sales features free for 30-days.

Get started with your free trial today

See what our customers are saying


Go beyond automation to engagement

Which core CRM solution should you choose to go beyond automation to engagement? Check out this recent analyst report to see why SAP's core CRM solutions are the right choice to underpin your front office digital transformation.

Read the Forrester Wave

Customer engagement: Best of the best

Consider what customer engagement means today through activities of six organizations that have transformed marketing efforts by focusing on customers.

Read the Forbes insights study

Creating the perfect commerce experience

Examine the growing relationship between customer experience, loyalty, and repeat sales. Plus learn actionable strategies for creating encounters based on seamless dialogue across multiple touch points.

Read the hybris paper

Explore the hottest topics in customer engagement


Are you still following a 19th-century marketing mindset?

The rise of omni-channel commerce and the opportunity for digital customer engagement across a range of new channels is the new benchmark for 21st century business.

Fit for engagement: Meet the smart new media consumer

If you want to get to know your future customer, look at your kids. How they communicate and interact is quite literally how our future customers will communicate and interact.

Great leaders understand great customer experiences

Creating a customer experience culture is a tall order and it begins with leadership that addresses the concerns of its internal constituents. After all, happy employees equal happy customers.


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximize the power of your SAP solutions.

Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios

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