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Customer Engagement, Commerce, and CRM

Send your customer engagement levels through the roof with our CRM software

The best way to drive higher levels of customer engagement? Make it easy for consumers to interact with you and buy your products in whatever way they want. Our industry-leading customer relationship management (CRM) software for sales, marketing, customer service, e-commerce, and social media can help you create the ultimate omni-channel customer experience.

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Deployment Options

Cloud Deployment

Re-define customer engagement with our next generation cloud CRM solutions. Our cloud CRM portfolio brings marketing, sales, commerce, and customer service together – to deliver rich insight, flawless execution, and a contextual customer experience. Stay a step ahead with SAP Cloud for Customer – so you can engage your customers like never before.

Explore SAP Cloud for Customer

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On-Premise Deployment

When you want secure, on-premise support for your marketing, sales, and service functions, the SAP Customer Relationship Management (SAP CRM) application is the right choice. Feature-rich SAP CRM helps you better understand and engage your customers on every channel – so you can build customer loyalty, win more deals, and make it simple for customers to get the help they need.

Explore SAP CRM

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Creating the perfect commerce experience

Examine the growing relationship between customer experience, loyalty, and repeat sales. Plus learn actionable strategies for creating encounters based on seamless dialogue across multiple touch points.

Read the hybris paper

Customer engagement: best of the best

Consider what customer engagement means today through activities of six organizations that have transformed marketing efforts by focusing on customers.

Read the Forbes insights study
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See what our customers are saying

What can CRM do for you?

Reduce marketing costs, boost revenues, decrease sales cycle times, improve pipeline visibility, reduce service resolution times, and more. Check out this recent analyst report to see why SAP is a leader in CRM suites.

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Ready for the new anywhere, anytime customer journey?

See how you can deliver consistent engagement at all 7 phases of each customer’s uniquely personal adventure.  

Download the e-book

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.

Download the e-book
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Explore the hottest topics in customer engagement and CRM software

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How Do Marketers Stop Customers Going Dark?

It seems that marketers have been talking about 1-to-1 marketing forever. But lots of talk doesn’t necessarily mean...

The Path to Personalized Customer Journeys 

A truly personalized customer journey is just that, a journey, and one siloed interaction is not enough to constitute effective personalization...

What is a Fully Engaged Customer? Definitions from 12 Experts

What is the hot topic in the boardroom today? It’s customer engagement. The business case for customer engagement is quite clear...

 

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Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customize your solution, optimize IT, or do something completely different – the SAP Service and Support team is here to make it happen.

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Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios

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SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximize the power of your SAP solutions.

Spotlight on customer engagement & CRM

Watch the best of SAPPHIRE NOW and learn how to maximize your SAP
investments & find solutions to your biggest business challenges.
View presentations and interviews around the hottest topics and discover ways to reduce complexity in your business.

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