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Go big with sports & entertainment solutions

Deepen fan engagement, drive on-field performance, and optimise business efficiency – with SAP solutions for the sports and entertainment industry. With our market-leading technology, you can help your sports team, league, or venue win more games as well as grow revenue and fan base.

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SAP Sports One steps up the game

Introducing the latest game-changer from SAP: A sports-specific cloud  solution powered by SAP HANA. Unlock insights and efficiently manage any team, and any player with one unified platform – to maximise performance. 


Innovation video for sports & entertainment

How SAP Innovations help sports and entertainment companies embrace the digital era leveraging Big Data and cloud solutions.

49ers’ new stadium   – a fan favourite

There are some sports arenas in the United States that can only be described as iconic. Will we soon add Levi’s® Stadium to the list?

Mannheim hockey fans score with SAP

Learn more about SAP's Adler Mannheim Fan App. Find information on games, players, and collecting points to receive discounts in the fan shop – the app connects it all.


See what our customers are saying


Play locally, think globally, drive loyalty

The Internet has turned every business into a global business, and professional sports teams and leagues are no exception. As a result, they are exploring new ways to tap into the passion of their customer base to create deeper loyalty that drives growth on a global scale.

Shaking up the entertainment industry

Audiences today won’t stand for one-size-fits-all entertainment. But how do you determine what an increasingly segmented viewing audience wants, and what they will pay to get it? Find out – in this brief, and discover how fragmentation has changed the entertainment industry forever.

The future of sports marketing

Play locally, think globally, drive loyalty – that’s the future of sports marketing. The Internet has turned every business into a global business, and professional sports teams are no exception. Explore how the industry is creating deeper loyalty and engagement amongst fans.


Explore the hottest topics in sports and entertainment


World Class Sport inspired by digitization

Innovative IT wows sports fans—in the stadium, on the golf course, and at the racecourse.

Dawn of the big data

We are still in the early stages of a new era in sports: the era of big data.

Designing a Fan Experience for Super Bowl 50

What about the people who want to experience the Super Bowl outside of the stadium? 


Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with service and support offerings from SAP. Our SAP Service and Support portfolio reflects our unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customise your solution, optimise IT, or do something completely different – our SAP Service and Support portfolio can help you make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Simplify your engagement, delivery, and overall experience with SAP


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximise the power of your SAP solutions.

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