Explore SAP solutions and expertise for the sports and entertainment industry
SAP Sports One steps up the game
Introducing the latest game-changer from SAP: A sports-specific cloud solution powered by SAP HANA. Unlock insights and efficiently manage any team, and any player with one unified platform – to maximise performance.
Mannheim hockey fans score with SAP
Learn more about SAP's Adler Mannheim Fan App. Find information on games, players, and collecting points to receive discounts in the fan shop – the app connects it all.
Play locally, think globally, drive loyalty
The Internet has turned every business into a global business, and professional sports teams and leagues are no exception. As a result, they are exploring new ways to tap into the passion of their customer base to create deeper loyalty that drives growth on a global scale.
Shaking up the entertainment industry
Audiences today won’t stand for one-size-fits-all entertainment. But how do you determine what an increasingly segmented viewing audience wants, and what they will pay to get it? Find out – in this brief, and discover how fragmentation has changed the entertainment industry forever.
The future of sports marketing
Play locally, think globally, drive loyalty – that’s the future of sports marketing. The Internet has turned every business into a global business, and professional sports teams are no exception. Explore how the industry is creating deeper loyalty and engagement amongst fans.
Reimagine the way you do business with SAP Digital Business Services
The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.
Based on over 40 years of experience working with the world’s most progressive organisations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.
Get SAP training and education
Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.