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Go big with sports & entertainment solutions

Deepen fan engagement, drive on-field performance, and optimise business efficiency – with SAP solutions for the sports and entertainment industry. With our market-leading technology, you can help your sports team, league, or venue win more games as well as grow revenue and fan base.

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Innovation Video for Sports & Entertainment

How SAP Innovations help Sports and Entertainment companies embrace the digital era leveraging Big Data and cloud solutions.

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NHL scores big with a new stats platform

Learn how the NHL created a powerful new stats platform to drive fan engagement – using SAP HANA Enterprise Cloud Service. 

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See what our customers are saying


Entertainment’s biggest competitor? The internet

Traditional entertainment is being transformed by the internet. So, how can entertainment companies stay relevant? Learn what a panel of industry experts have to say in this Q&A interview.

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Shaking up the entertainment industry

Audiences today won’t stand for one-size-fits-all entertainment. But how do you determine what an increasingly segmented viewing audience wants, and what they will pay to get it? Find out – in this brief, and discover how fragmentation has changed the entertainment industry forever.

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The future of sports marketing

Play locally, think globally, drive loyalty – that’s the future of sports marketing. The Internet has turned every business into a global business, and professional sports teams are no exception. Explore how the industry is creating deeper loyalty and engagement amongst fans.

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Explore the hottest topics in sports and entertainment


Data Innovators in Sports and Entertainment: Sqor, Inc.

Modern athletes are engaging with their fans online and in ways never before possible – and are even becoming a brand themselves.

The Fan Experience Matters: The Essence of Fan Journey

Success in creating a world class operation depends on what we learn from our own experiences as a fan, not as a professional.

Data Innovators in Sports and Entertainment: Postano

Postano is helping brands curate fan content from social media, and displaying it on the Web, mobile apps, and in stores.



Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries.

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customise your solution, optimise IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximise the power of your SAP solutions.

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