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Deliver the products that consumers and shoppers crave

Align every aspect of your operations to the needs of next generation consumers – from product development to market – with SAP solutions for the consumer products (CP) industry. Our software can help you anticipate demand for innovative consumer goods and products, and surpass the expectations of even the most demanding shoppers.

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SAP’s consumer products strategy

Get ready to capitalise on emerging opportunities presented by the new consumer products reality. Learn how SAP is helping companies deliver engaging customer experiences and products that meet demand – wherever and whenever
it occurs.

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14%* lower days

in inventory for consumer product companies where organisation performs forecasts for different combinations of SKUs and inventory locations. How does your company compare?

*SAP Performance Benchmarking

Visit SAP’s real-time benchmarking platform

See what our customers are saying


Adapt to ever-changing consumer behaviours

Consumers have more choices today than ever before. More information, more touch points, and more options are changing the way they buy – putting them in the driver’s seat throughout the shopping process. Is your organisation ready to adapt to meet their changing behaviours?

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How to personalise the consumer experience

Survey says marketers have the desire to expand their personalisation abilities – so what’s holding them back? Examine the strategy, capabilities, and technologies required for personalizing the consumer experience across channels – in this Forrester Consulting report.

Read the Forrester report

Make in-demand products – faster

Accelerate time-to-market with products that consumers want – when and how they want them. Find out how the SAP for Consumer Products portfolio can help you respond faster to dynamic customer demand, while optimising your investments for trade promotion and brand management.

Read the solution overview

See what the consumer products community is talking about


4 Ways The Future Of Work Will Impact Your Consumer-First Strategy

Much has been said about this consumer power-shift and how it affects marketers. However, there’s something else that we cannot ignore – the Future of Work.

Trade Promotion Optimisation in Consumer Products: The
New Reality

The promise of trade promotion optimisation has been top of mind for sales and marketing teams in the Consumer Products (CP) industry for years. 

Running Simple In Consumer Products
Today there are more than 2.4 billion Internet users worldwide, and 900 million of those Internet users have only come online since 2008.


@SAP_CP Twitter feed

Connect on the latest news, insights and consumer products solutions for product development, procurement, manufacturing, supply chain, sales, marketing & more.



SAP Consumer Products LinkedIn Group

Manage your professional identity. Build and engage with your professional network. Access knowledge, insights and opportunities.



Connect with CP Experts

Join the conversation in our social network for the CP industry. Get expert insights and participate in our SAP online forums.


Spotlight on the Consumer Products Industry at SAPPHIRE NOW

Watch the best of SAPPHIRE NOW and learn how to maximise your SAP investments & find solutions to your biggest business challenges. View keynotes and presentations, discussions and interviews around the hottest topics and discover ways to reduce complexity in your business. 

Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customise your solution, optimise IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

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