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Deliver the consumer products shoppers crave

Align every aspect of your operations to the needs of next-gen consumers – from product development to retail – with SAP solutions for the consumer packaged goods (CPG) industry. Our software can help you anticipate, plan, and manage demand for innovative consumer goods and products, and surpass the expectations of even the savviest shoppers.

Get an overview of SAP for Consumer Products
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Turning consumer data into actionable insight

What's keeping consumer products organisations from taking demand-driven insight to a bold new level? This video shows how consumer products organisations can finally make real what was once too visionary or too costly to achieve. 

14%
fewer days in inventory*

Consumer products companies that perform inventory forecasting for different combinations of SKUs and locations have 14% fewer days in inventory than those that don’t. How does your company compare?

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See what our customers are saying...

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Make in-demand products – faster

Accelerate time-to-market with products that consumers want – when and how they want them. Find out how SAP’s consumer products solutions can help you respond faster to dynamic customer demand, while optimising your investments for trade promotion and brand management.

Turning customer data into actionable insight

What's keeping consumer products organisations from taking demand-driven insight to a bold new level? This video shows how, with the rise of innovative analytics solutions, CP organisations can finally make real what was once too visionary or too costly to achieve.

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Get fresh perspectives from consumer products experts

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International Data Corporation estimates that one-third of the top 20 market share leaders in most industries will be “significantly disrupted” by new and reinvented competitors by 2018.
 
The Internet of Things (IoT) is well on its way to reaching an estimated 50 billion connected devices by 2020 – and changing life as we know it in the process.
 
One of the hallmarks of consumer products companies that are thriving in the digital economy is their ability to deliver in-the-moment consumer experiences.

 

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Follow SAP for the CP Industry
on Twitter

Connect to the latest industry news, insights, and CPG software for product development, manufacturing, supply chain, marketing, and more.

Connect with the SAP Consumer Products LinkedIn Group

Join our LinkedIn Group to network and engage with other CPG industry professionals – and unlock new insights and opportunities.

 

 

Visit our Consumer Products Community

Join the conversation in our social network for the CPG industry. Browse expert insights and perspectives, and participate in SAP online forums.

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SAPPHIRE NOW + ASUG Annual Conference

Network with SAP execs, experts, and partners and explore the latest innovative solutions. Be there May 17-19.

Run Simple with SAP Service and Support

Make sure your SAP solutions meet your business needs simply and seamlessly – with help from SAP Service and Support. Our 30,000+ consultants have unparalleled product knowledge, technology expertise, and experience across 25 distinct industries. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customise your solution, optimise IT, or do something completely different – the SAP Service and Support team is here to make it happen.

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Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios

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SAP Training and Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

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