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SAP Asia Pacific Japan

SAP APJ Leadership Team

SAP Asia Pacific Japan

SAP APJ Leadership Team

Get to know the leaders of SAP and how they will make sure the company continues to help companies do what they do best – only better.


Adaire Fox-Martin

President, SAP Asia Pacific Japan

Adaire Fox-Martin is President of SAP Asia Pacific Japan (APJ) based in Singapore. She assumed the role in February 2014 and oversees SAP’s business in the APJ region, excluding Greater China.

A prior winner of APJ’s Distinguished Leader Award and the senior-most executive in the region, Fox-Martin embodies SAP’s leadership principles – customer success, driving simplicity, and clearly building and leading talent within her teams. Her inspirational and supportive leadership style serves as the foundation for the company’s growth and customer success across the APJ region.

Fox-Martin had most recently held the position of Chief Operating Officer (COO) for SAP APJ. In that role, which she assumed in October 2013, Fox-Martin provided leadership and direction to SAP’s multi-functional sales and operations organizations in the region. As COO, Fox-Martin led the region to outstanding Q4FY13 double-digit growth driven from a strong attention to detail and superior sales expertise. She worked closely with all of the APJ market units to build a strong pipeline, solid sales execution and reignite a sense of passion and teamwork across the region.

Prior to the COO role, Fox-Martin held the position of Senior Vice President for Industry, Value Engineering and Pre Sales, wherein she was responsible for defining the strategy for SAP’s long-term Industry Investment and the Industry Go-To-Market (GTM) for APJ. She joined SAP in 2008 from Oracle Corporation as the head of Public Sector for APJ.

Fox-Martin has worked in the APJ region for over 15 years. Her career spans over 23 years’ experience in the IT sector, including leadership positions in sales, business development, consulting and education, across APJ and Europe.

A graduate of Trinity College in Ireland, Fox-Martin is a respected thought leader and a frequent speaker at seminars and conferences. She is regularly featured and quoted in numerous publications throughout the region.

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