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SAP Asia Pacific Japan

SAP APJ Leadership Team

SAP Asia Pacific Japan

SAP APJ Leadership Team

Get to know the leaders of SAP and how they will make sure the company continues to help companies do what they do best – only better.


Robert Enslin

President, Global Customer Operations and Member of the Global Managing Board of SAP SE

Robert Enslin is President of Sales and a member of the SAP Global Managing Board. Robert leads the company's sales efforts, including all regional sales and operations, specialized sales units for banking and HR, and the company's ecosystem and channels organization. He is responsible for creating and executing all go-to-market efforts for the company's expansive portfolio.

Robert ascended to the SAP Global Managing Board in 2012 from his role as Global Field Operations President, where he led all regional sales and operations efforts. Prior to 2011, he served as president of SAP North America and was responsible for all of SAP's business operations in this region. Prior to that position, he served as chief operating officer (COO) and executive vice president of Fast Growth Markets for Global Field Organization. In this position, Robert was responsible for developing operations in India, Turkey, Brazil, China, and other emerging-market countries. It was also during this time that Robert served as the interim president and CEO for SAP Latin America.

Previous to assuming his global position, Robert managed SAP's largest subsidiary in Asia, as the president and CEO of SAP Japan Co., Ltd. There he led the organization's turnaround, building the infrastructure necessary for future growth.

Robert joined SAP in 1992 when he supported building a significant SAP presence in South Africa. There he held numerous roles in consulting, sales, and solutions management before transferring to SAP America in 1997. In North America, he served as senior vice president and general manager of the Northeast region, responsible for leading SAP America's largest region in sales. He was also the senior vice president of the manufacturing sector for the region. In addition, Robert built the SAP account management program for SAP America through the Global Alliance Account program, which consisted of SAP's 50 largest customers.
Before joining SAP, Robert spent 11 years in various roles in the IT industry. Robert is a graduate of the University of South Africa with a degree in accounting.

Adaire Fox-Martin

President, SAP Asia Pacific Japan

Adaire Fox-Martin is President of SAP Asia Pacific Japan (APJ) based in Singapore. She assumed the role in February 2014 and oversees SAP’s business in the APJ region, excluding Greater China.

A prior winner of APJ’s Distinguished Leader Award and the senior-most executive in the region, Fox-Martin embodies SAP’s leadership principles – customer success, driving simplicity, and clearly building and leading talent within her teams. Her inspirational and supportive leadership style serves as the foundation for the company’s growth and customer success across the APJ region.

Fox-Martin had most recently held the position of Chief Operating Officer (COO) for SAP APJ. In that role, which she assumed in October 2013, Fox-Martin provided leadership and direction to SAP’s multi-functional sales and operations organizations in the region. As COO, Fox-Martin led the region to outstanding Q4FY13 double-digit growth driven from a strong attention to detail and superior sales expertise. She worked closely with all of the APJ market units to build a strong pipeline, solid sales execution and reignite a sense of passion and teamwork across the region.

Prior to the COO role, Fox-Martin held the position of Senior Vice President for Industry, Value Engineering and Pre Sales, wherein she was responsible for defining the strategy for SAP’s long-term Industry Investment and the Industry Go-To-Market (GTM) for APJ. She joined SAP in 2008 from Oracle Corporation as the head of Public Sector for APJ.

Fox-Martin has worked in the APJ region for over 15 years. Her career spans over 23 years’ experience in the IT sector, including leadership positions in sales, business development, consulting and education, across APJ and Europe.

A graduate of Trinity College in Ireland, Fox-Martin is a respected thought leader and a frequent speaker at seminars and conferences. She is regularly featured and quoted in numerous publications throughout the region.

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