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Go big with sports & entertainment solutions

Deepen fan engagement, drive on-field performance, and optimize business efficiency – with SAP solutions for the sports and entertainment industry. With our market-leading technology, you can help your sports team, league, or venue win more games as well as grow revenue and fan base.

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SAP Sports One steps up the game

Introducing the latest game-changer from SAP: A sports-specific cloud  solution powered by SAP HANA. Unlock insights and efficiently manage any team, and any player with one unified platform – to maximize performance. 


Innovation video for sports & entertainment

How SAP Innovations help sports and entertainment companies embrace the digital era leveraging Big Data and cloud solutions.

49ers’ new stadium   – a fan favorite

There are some sports arenas in the United States that can only be described as iconic. Will we soon add Levi’s® Stadium to the list?

Mannheim hockey fans score with SAP

Learn more about SAP's Adler Mannheim Fan App. Find information on games, players, and collecting points to receive discounts in the fan shop – the app connects it all.


See what our customers are saying


Play locally, think globally, drive loyalty

The Internet has turned every business into a global business, and professional sports teams and leagues are no exception. As a result, they are exploring new ways to tap into the passion of their customer base to create deeper loyalty that drives growth on a global scale.

Shaking up the entertainment industry

Audiences today won’t stand for one-size-fits-all entertainment. But how do you determine what an increasingly segmented viewing audience wants, and what they will pay to get it? Find out – in this brief, and discover how fragmentation has changed the entertainment industry forever.

The future of sports marketing

Play locally, think globally, drive loyalty – that’s the future of sports marketing. The Internet has turned every business into a global business, and professional sports teams are no exception. Explore how the industry is creating deeper loyalty and engagement amongst fans.


Explore the hottest topics in sports and entertainment


World Class Sport inspired by digitization

Innovative IT wows sports fans—in the stadium, on the golf course, and at the racecourse.

Dawn of the big data

We are still in the early stages of a new era in sports: the era of big data.

Designing a Fan Experience for Super Bowl 50

What about the people who want to experience the Super Bowl outside of the stadium? 


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. A full suite of software training and education courses and certifications helps you maximize the power of your SAP solutions.

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