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Engage shoppers in the moment with SAP retail software

Give consumers the products, information, and personalized shopping experiences they want – when and where they want them – with retail management and omnichannel commerce software from SAP. Harness real-time customer and point of sale (POS) insights, reach shoppers across any channel (including mobile), and get the visibility you need to optimize everything from merchandising to your supply chain.

Get an overview of SAP for Retail

EKN: The future of retail analytics?

In the not-so-distant future, retail analytics will embed customer insights deep and wide across the enterprise. They’ll be so pervasive that they’ll influence all decision making across all functions.

fewer DSO*

Retailers who provide their finance teams with a timely, integrated view of key metrics have 24% fewer days sales outstanding (DSO) than those who don’t. How does your company compare?


See what our customers are saying...


Connect marketing and merchandising

Retailers need to close the gap between marketing and merchandise planning – but it’s not that easy, and digital channels are widening the gap. Read this paper from Retail Systems Research to learn about specific actions you can take to solve the problem.

Shopper desires vs. retailer capabilities

Discover how you can stay ahead of ever-changing customer desires and retail trends – and ultimately sustain your company’s future. Download this study to learn how to develop innovative marketing strategies that can help you respond to an evolving industry.

Omnicustomer retail 101

Learn all about omnicustomer retailing, which offers customers the intimate brand relationships they crave. It serves up personalization and approachable brand engagement – whether consumers are researching a product or making a purchase across multiple devices. 


Fast, Smart Fashion

Discover how SAP solutions help fashion businesses connect with customers in ways that were just not possible before.

Get fresh perspectives from retail experts


Connect with Experts in the
Retail Industry  

Explore useful resources and essential information to help your organization implement and operate SAP for Retail solutions.

Sales & Marketing: 5 Ways to
Use Networks

It’s not just procurement teams that struggle to leverage business networks so they can tap into today’s networked economy…

The Biggest Retail Changes in
100 Years

Hear from industry leaders Pat Bakey and Thomas Vetter about pressing challenges – and real opportunities – in the retail industry.


Retail’s looming talent crisis

How can HR leaders respond to unprecedented, growing workforce challenges in retail? Oxford Economics surveyed hundreds of executives and employees to find out.

Customer Activity Repository Free Cloud Trial

Start playing with analytics and applications that sit on top of a rich set of Omnichannel retail data, drilling down on various kpis to better understand the business, as well as the entire customer journey.

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


Virtually endless possibilities

Hand-pick replays of any SAP TechEd keynote, lecture, strategy talk,or how-to session. 

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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