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SAP MENA Management Team

SAP MENA, a subsidiary of SAP SE, oversees the company’s business operations in the Middle East and North Africa region

SAP MENA Management Team

SAP MENA, a subsidiary of SAP SE, oversees the company’s business operations in the Middle East and North Africa region

Learn more about the SAP Middle East and North Africa Management Team.

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Ahmed Jaber Al-Faifi
Managing Director

SAP Saudi Arabia

Tayfun is responsible for the company’s in country presence and growth strategy including sales and marketing operations across the UAE. Tayfun joined SAP from Hewlett Packard where he held the position of Regional Director for Software Business in Middle East since 2010. Under Tayfun’s skilled leadership HP SW achieved double digit growth while winning industry recognition including, Software Vendor of the Year Award in Channel Middle East Awards for 2013.

Tayfun Topkoç
Managing Director

SAP United Arab Emirates

Tayfun is responsible for the company’s in country presence and growth strategy including sales and marketing operations across the UAE. Tayfun joined SAP from Hewlett Packard where he held the position of Regional Director for Software Business in Middle East since 2010. Under Tayfun’s skilled leadership HP SW achieved double digit growth while winning industry recognition including, Software Vendor of the Year Award in Channel Middle East Awards for 2013.

Gergi Abboud
Managing Director

Gulf & Pakistan SAP Middle East & North Africa

Gergi is responsible for developing the company’s in-country presence and growth strategy, as well as sales, planning and marketing activities in Qatar, Bahrain, Kuwait, Oman, Yemen and Pakistan. Gergi has built strong teams across geographies, industries and segments thereby elevating the SAP brand through customer success. Under his leadership and growth strategy the region has expanded to include new offices and contributed significantly to the growth in MENA.

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Amr Ghoneim

Managing Director

SAP North Africa and Levant

Amr is responsible for the company’s sales, planning, strategy, and marketing activities in NAL, one of the fastest growing markets in MENA; including; Egypt, Libya, Iraq, Jordan, Lebanon, Libya, Palestine and Syria. Amr joined SAP from the role of Regional Client Executive at IBM MEA. Prior to this, he worked as General Manager for IBM Egypt, playing an instrumental role in growing the company’s business, gaining market share and expanding the workforce. He also developed a series of key strategic partnerships with the Egyptian Government.

Marita Mitschein
Managing Director

SAP Training & Development Institute and Growth Plan Lead for SAP Middle East & North Africa

Marita is responsible for leading the Investment Strategy of the Growth Plan and the Operations of the SAP Training and Development Institute.

Frank Forndron
Head of Customer Office

SAP MENA & Head of Quality Management, SAP MENA and EMEA Emerging Markets

Frank is responsible for driving the Customer Office across SAP MENA; a strategic pillar to support the definition and execution of dedicated programs and services to further increase customer satisfaction, innovation adoption and value realization for sustainable business growth in the region. As part of his responsibilities, Frank is also leading the Quality Management area and the annual SAP Quality Awards program.

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Mike Bramwell
Head Of Field Services

SAP MENA

Mike is responsible for driving the company’s value agenda, lowering operational costs and delivering a competitive advantage to customers across the region. Mike previously worked at SAP South East Asia, which included a period as Head of Services based in Singapore managing over 150 people across nine countries. Prior to this, Mike held various services-related roles with SAP Australia and New Zealand. He has over 17 years of SAP services experience at the company, as a customer and a partner.

George Riding
CFO

SAP MENA

George is responsible for directing and monitoring all aspects related to the financial health of the organization, including treasury, finance, legal, accounting, budgeting and administrative functions. George has previously worked as Head of EMEA Sales Controlling at SAP, where he led the team responsible for driving and implementing best practices, improving visibility through better reporting and supporting EMEA management in maximizing operational profitability and efficiency.

Hannes Liebe
COO

SAP MENA

Hannes is responsible for marketing, solutions, pre-sales, industry business development, value engineering and business operations. He is primarily focused on ensuring smooth and efficient business operations, supporting the dramatic growth of SAP across the region. Prior to joining SAP MENA, Hannes led the SAP COO organization for the EMEA Emerging Markets, where he delivered outstanding results. His strong leadership, and in-depth knowledge of SAP resulted in many benchmarking achievements. Hannes also led the SAP EMEA Ecosystem & Third Party SW Sales Organization, as well as SAP’s Global Solution Business Development organization and Center of Excellence.

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Nelly Boustany
Head of Human Resources

SAP MENA

Nelly is responsible for managing HR Business Partners dedicated to supporting all business functions across SAP MENA. She also oversees the wider HR team supporting talent acquisition, HR operations, talent and leadership development, as well as rewards and benefits. She has over 11 years of leadership experience overseeing HR for companies during periods of strategic expansion.

Patrick Hayati
Head of General Business & Partner Ecosystem (GB&E)

SAP Middle East & North Africa

Patrick is responsible for expanding the company’s regional ecosystem, driving channels sales, inside sales, partner recruitment, certification, alignment and coverage, and ensuring partner education, enablement and quality delivery. GB&E is a key business pillar, with a focus to strengthen our partner capability to extend the reach across industries, solutions and the region to meet market demands.

Götz Reinhardt
Head of Strategic Customer Network (SCN)

SAP MENA

Götz is responsible for building long-term and trusted relationships while driving business transformation and differentiation through SAP’s innovative solutions. He brings with him more than 12 years’ experience with SAP including a wealth of industry, solution and sales experience. Prior to joining SAP MENA Götz was Head of Sales LoB and Business Analytics for SAP Germany. 

 
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Deniz Kilyar
Head of Cloud & LoB

SAP MENA

Deniz Kilyar, Head of Cloud & Line of Business SAP in Middle East and North Africa (MENA), is responsible for delivering customer value through SAP’s latest innovations within the Cloud & Line of Business portfolio.

Paul Devlin
Head of SAP Platforms

SAP MENA

Paul Devlin, Head of SAP Platforms in Middle East and North Africa (MENA), is responsible for delivering customer value through SAP’s latest innovations on Big Data, the SAP Hana and SAP Mobility platforms as well as the SAP Hana Enterprise Cloud. Paul brings with him over 15 years of leadership in Sales and Consulting in the fields of business intelligence, analytics and data warehousing.

Sherif Hamoudah
Head of Strategic Industry: Telco

SAP MENA

Sherif Hamoudah, Head of Strategic Industry; Telco, SAP Middle East and North Africa (MENA), is responsible for building long term and trusted relationships, managing Sales, Pre sales, Business Development, Marketing strategy and relationships with the Industry top Executives and Analysts.

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Melvina Tarazi
Head of Business Development and Industries

SAP MENA

Melvina is responsible for defining SAP MENA’s industry strategy and directing business development activities through industry-led value management engagements. She brings with her over 20 years of technology and business experience across multiple disciplines and industries globally. 

Matt Horenkamp
Head of Presales MENA

SAP MENA

Matt is responsible for leading the Presales team across the MENA region. This team works with customers to understand their business challenges, determines how our software and technology solutions can enable them to tackle those challenges and then demonstrates the solution to the customer. Matt brings with him more than 13 years of customer facing field experience in SAP.

Selim J. Eddé
Head of Government Relations

SAP MENA

Selim is responsible for creating strong alignments and driving thought leadership with governments across the region. 

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