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SAP MENA Management Team

SAP MENA, a subsidiary of SAP SE, oversees the company’s business operations in the Middle East and North Africa region

SAP MENA Management Team

SAP MENA, a subsidiary of SAP SE, oversees the company’s business operations in the Middle East and North Africa region

Ahmed Jaber Al-Faifi
Managing Director
SAP Saudi Arabia

Ahmed is responsible for the company’s in country presence and growth strategy including sales and marketing operations across the Kingdom of Saudi Arabia.

Tayfun Topkoç
Managing Director
SAP United Arab Emirates

Tayfun is responsible for the company’s in country presence and growth strategy including sales and marketing operations across the UAE.  

Gergi Abboud
Managing Director
Gulf & Pakistan SAP MENA

Gergi is responsible for developing the company’s in-country presence and growth strategy, as well as sales, planning and marketing activities in Qatar, Bahrain, Kuwait, Oman, Yemen and Pakistan.  

Managing Director
SAP North Africa and Levant
Amr is responsible for the company’s sales, planning, strategy, and marketing activities in NAL, one of the fastest growing markets in MENA; including; Egypt, Libya, Iraq, Jordan, Lebanon, Libya, Palestine and Syria.  
Marita Mitschein
Managing Director, SAP Training and Development Institute, Senior Vice President Strategic Investments, Growth Plan Lead for SAP Middle East and North Africa and Member of SAP’s Global Executive Leadership Team. 


Marita is responsible for leading the investment strategy in Middle East and North Africa (MENA) and the SAP Training and Development Institute (TDI) in MENA.

Frank Forndron
Head of Customer Office
SAP MENA & Head of Quality Management, SAP MENA and EMEA Emerging Markets

As the Head of Customer Office, Frank is responsible for overall customer satisfaction through his leadership of the region’s Customer Office. 

George Riding

George manages all aspects related to the financial health of the organization, including treasury, finance, legal, accounting, budgeting and administrative functions.  

Hannes Liebe

Hannes is responsible for market strategy, brand visibility, solutions, pre-sales, industry business development, value engineering and business operations. He is focused to ensure smooth and efficient operations and continued growth of SAP across the region.

Patrick Hayati 
Vice President GPO (GB&E),
SAP Middle East & North Africa (MENA) 

Patrick is responsible for expanding the company’s regional ecosystem, driving channels sales, inside sales, partner recruitment, certification, alignment and coverage while ensuring partner education, enablement and quality delivery strengthening our partner capability to extend across industries, solutions and meet regional market demands. Patrick also leads the General Business segment that caters to mid-size companies across the region. 

Götz Reinhardt 
Head of Strategic Customer Network (SCN), SAP MENA

Götz is responsible for building long-term and trusted relationships while driving business transformation and differentiation through SAP’s innovative solutions.

Amir Sohrabi
Head of Business Analytics, SAP MENA

Amir leads a specialized sales force that works closely with the line of business and market unit teams across the region to drive SAP’s leadership position in the analytics space across Middle East and North Africa. 

Fawwaz Qadan
Head of Database & Technology, SAP MENA

Fawwaz leads the development of the region’s D&T and HANA sales, go-to-market strategy, and growth. He works closely with MENA customers and partners to drive business value ensuring SAP remains the Database and Technology leader for innovation.

Sherif Hamoudah
Head of Telco, SAP Middle East & North Africa and Turkey

Sherif is responsible for SAP’s strategic Telecommunication industry across the region, including strategy, managing sales, pre sales, business development, marketing and building relationships with industry executives and analysts.  

Nelly Boustany
Head of Human Resources, SAP MENA

Nelly is responsible for ensuring business success through developing and executing on our people strategy in the MENA region in alignment with corporate company strategy. She manages HR Business Partners dedicated to supporting all business functions across SAP MENA. She also oversees the wider HR team supporting the MENA region such as talent acquisition, HR operations, and talent development.  

Melvina Tarazi
Head of Business Development and Industries, SAP MENA

Melvina is responsible for defining SAP MENA’s industry strategy and directing business development activities through industry-led value management engagements.

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