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Omnichannel Contextual Marketing Solutions

Engage customers, delight customers, and cultivate the customer relationship

Gain real-time insights into customer needs and preferences as well as trends in your markets with omnichannel contextual marketing solutions from SAP. Our solutions enable you to:

  • Leverage a single platform to streamline and manage marketing activities across all channels
  • Build trust and loyalty through relevant, personalised communications

Learn more about our omnichannel contextual marketing solutions

Solution Capabilities

Explore the capabilities of SAP software for omnichannel contextual marketing:

Real-Time Customer Insights

Convert data into key insights and drive intelligent business decisions to maximise ROI

In order to successfully engage with today’s customers, you need more than just the historical data. You need knowledge of "in the moment" customer activity to accurately target and deliver relevant and engaging customer offers and promotions. Develop an enriched customer view by blending together both the implicit and the explicit insights to determine the customer’s true intent at every engagement. Develop an understanding into known customers and also unknown prospects. Be armed with these real-time insights to proactively respond to customers with individualized experiences that are sure to delight.
Marketing with Speed and Agility

React quickly and capitalise on market opportunities before they disappear

Do more with less, streamline your marketing operations with greater alignment of your teams and resources.  React quickly to market opportunities with real-time market and performance insights, and increase collaboration among internal and external teams. Optimise marketing across channels, customers, and content to drive greater demand and growth.
Unique Customer Experience

Engage customers seamlessly across multiple interaction channels

Successful customer engagement should be proactive, tapping into the emotional drivers behind the buying process and delivering relevant customer experiences in real time. Leverage the real-time context of every customer so that you can deliver the best offers and messages across multiple touchpoints. Remarket to prospects based on abandoned shopping carts and web forms or recent online browsing behaviour. Make it easy and compelling for customers to re-engage any step during the buying journey.

Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


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