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Ticketing Solutions

Maximise revenue from each seat sold with reliable sales across all channels

Make purchasing convenient and secure for fans – from supporting different payment methods to personalised ticketing and merchandise – with ticketing solutions from SAP. Decide which tickets are destined for each sales channel while managing special campaigns, price reductions, subscriptions, and season tickets. Analyse fans' purchasing habits, and gain a comprehensive understanding of their wishes to provide them with a personalised, rewarding experience.

Learn more about our ticketing solutions

Solution Capabilities

Explore the capabilities of our ticketing solutions:

Event Ticketing

Help ensure reliable ticket sales across all channels

Manage special campaigns, price reductions, subscriptions, and season tickets with event ticketing solutions from SAP. Our software can help you:

  • Specify each step of every ticketing marketing activity through integrated campaign management and budget monitoring
  • Analyse and fully understand in detail fan and customer purchasing habits and their preferences
  • Evaluate ticketing sales and marketing costs of each event by choosing from a wide range of reports or creating custom reports
Ticketing Analytics

Analyse and measure ticketing to serve fans and customers better and increase revenue

Deliver a positive fan and customer experience by integrating customer data from various sources and turning that information into valuable insights. With ticketing analytics and visualisation software from SAP, you can:

  • Model large data sets and explore past patterns with a real-time data platform 
  • Enable teams, venues, and franchises to understand and serve fans better
  • Run targeted campaigns and event promotions
  • Build revenue and increase fan reach

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organisations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


Adopt and maintain SAP solutions with ease

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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