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Marketing Planning and Analytics Solutions

Turn fan passion into revenue through consistent, personalised, and relevant offers and messages

Drive consistent marketing and selling across all fan interaction channels with SAP solutions for marketing. Plan and execute programs, including interactive multiwave campaigns, and get up-to-date information on campaign performance. Target and segment audiences, and make relevant real-time offers. Use advanced analytics to assess, plan, and measure marketing activities; and reward fans with loyalty programs that enable them to collect points and redeem rewards.

Learn more about our marketing planning and analytics solutions

Solution Capabilities

Explore the capabilities of our marketing planning and analytics solutions:

Fan/Customer Segmentation

Run more profitable omnichannel campaigns by optimising targeting

Fill more seats and increase each fan’s potential dollar value by optimising targeting for omnichannel campaigns with fan and customer segmentation software from SAP that enables you to:

  • Define the best target audience based on real-time information
  • Get real-time segment counts based on any data
  • Explore fan data rapidly using visualisations
  • Access 360-degree intelligence across all data sources to help personalise offers, assess your fan's value, and improve relationships with fans
Campaign Management

Spark and sustain fan engagement with coordinated, consistent campaigns

Create fan experiences that boost sentiment, demand, and loyalty with software for campaign management from SAP. Our software enables you to:

  • Automate campaign processes to support consistent fan experiences
  • Conduct coordinated, automated multiwave campaigns over e-mail, Web, call centre, and social media channels
  • Use advanced analytics to target audiences accurately, make the best real-time offers, and get up-to-date information on campaign performance
Omnichannel Targeted Marketing

Capitalise on opportunities to connect with and react to fans faster

Engage fans at the right time using personalised offers that influence purchasing decisions positively with SAP software for omnichannel targeted marketing. Our software can help you:

  • Get real-time information about location, historical transactions, and preferences to make the most relevant offers
  • Build fan loyalty by orchestrating consistent experiences over all channels
  • Ensure that every interaction builds on previous engagements to create a meaningful dialogue and increase loyalty
Campaign Performance Analysis

Maximise campaign value using fan-based insights

Create a 360-degree view of your fans that can help you enhance campaign value with SAP software for campaign performance analysis. With our software you can:

  • Discover each fan's identity, explore fan behaviour, and modify marketing strategies accordingly
  • Analyse internal and external data to gain deeper insights on campaign success
  • Increase campaign visibility for internal and external stakeholders to support the level of collaborative decision making that accelerates marketing operations

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View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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