Skip to Content
Rašykite mums

Gain Real-Time Customer Insights

Convert data into key insights and drive intelligent business decisions to maximise ROI

In order to successfully engage with today’s customers you need more than just the historical data. You need knowledge of "in the moment" customer activity to accurately target and deliver relevant and engaging customer offers and promotions. Develop an enriched customer view by blending together both the implicit and the explicit insights to determine the customer’s true intent at every engagement. Develop an understanding into known customers and also unknown prospects. Be armed with these real-time insights to proactively respond to customers with individualized experiences that are sure to delight.  

Learn more about our real-time customer insights solutions


Solution Capabilities

Explore the capabilities of our real-time customer insights solutions

Marketing Data Management

Gain an unprecedented level of insight with marketing data management

Improve insights into customer behaviour and deliver real-time contextual engagements with marketing data management solutions from SAP. With SAP software you can:

  • Centralise the collection of customer and prospect data to track both implicit and explicit behaviour
  • Gain a 360-degree customer view with real-time profiles that track context, interests, and predictive scores
  • Analyse sentiment and hidden customer behaviour patterns with analytics and discovery tools
Omnichannel Profile

Drive sales and service with actionable insight and a full view of customers

Give your business a single, 360-degree view of each customer's transactions, behaviour, and preferences. Our software can help you develop omnichannel profiles of customers:

  • Capture customer data and interaction across channels, and manage it in one central repository
  • Empower your marketing team with a 360-degree perspective to optimise the customer experience
  • Create contextual communication across all touch points
  • Tailor messages to diverse customer groups to improve relevancy
Real-Time Predictions and Scoring

Optimise customer experiences with real-time predictions and scoring

Accelerate your marketing processes and optimise customer experiences with predictive intelligence from real-time predictions and scoring solutions from SAP. With SAP software you can:

  • Use predictive algorithms and analytical scores to create targeted segments or trigger personalised recommendations and initiatives
  • Manage predictive models and run score calculations on the fly
  • Identify the right predictive model and the best model fit for publication to the business process

SAP Hybris

SAP BusinessObjects Predictive Analytics

Audience Targeting and Segmentation

Optimise audience targeting and segmentation with real-time insights

Increase your contact, response, and conversion rates by building accurate audience targeting and segmentation groups for omnichannel campaigns. SAP solutions can help you:

  • Discover hidden trends quickly, and identify micro-segments through visualisation tools, real-time scores, and predictive models
  • Build complex segmentation trees at high speeds by using a waterfall user interface with a rich set of targeting operations
Insights and Performance Management

Optimise marketing in real time with insight and performance management

Identify the current and potential value of your customers with insight and performance management solutions from SAP. The 360-degree view across all interaction channels will help you:

  • Identify opportunities quickly and discover key insights on segments, products, channels, and more
  • Gain real-time transparency into marketing performance using an executive dashboard
  • Make better decisions faster
  • Use in-depth customer data and analysis to optimise marketing performance in real time
Social Listening and Sentiment Analysis

Gain clear insight into customer sentiment and interests to deliver a best-in-class, one-to-one customer experience

Understand the voice of the customer and turn volumes of social media and enterprise data into meaningful insights with marketing software from SAP. Improve brand loyalty by analysing customer sentiment and social media signals over time. Build customer profiles using both structured and unstructured data across all interaction channels – including public, private, and paid. Engage your customer in the right context by understanding each journey, sentiment, interest, and activity.

Product options that may be deployed as part of this solution include:

SAP Hybris Marketing

SAP Hybris Cloud for Customer


Solution Delivery Options

  • SAP offers delivery options for Gaining Real-Time Customer Insights. Foundational products include SAP Hybris Marketing for cloud deployment, or SAP CRM (Marketing) for on-premise deployment. Find out more about these products here.
  • Additional product options may be deployed as part of this solution. Find out more about these products within each Solution Capability.

A crystal ball for marketers

SAP BusinessObjects Predictive analytics for marketing gives you the agility, insight, and ease of use you need to provide an exceptional customer experience. Use this business software to gain deeper insight into customers and identify new opportunities to strategically grow your revenues.

A 7-strategy guide to marketing

Learn everything you need to know about building stronger relationships – one customer at a time, in this comprehensive guide for marketers.


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organisations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

Back to top