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Unique Customer Experiences

Engage customers seamlessly across multiple interaction channels

Engage customers seamlessly across the buyer's journey through personalised interactions across Web, call centre, storefront, mobile, or social media channels. Deliver in-context offers and messages that reflect each customer's interaction history, profile, propensities, social influence, and location. Provide consistent, innovative experiences that transform customers into loyal brand advocates.

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Solution Capabilities

Included Capabilities

Audience Targeting and Segmentation

Optimise targeting for omnichannel campaigns with real-time customer insights

Empower campaign managers to define the best customers and prospects with audience discovery and targeting solutions from SAP. Consume and run optimisation algorithms and apply interactive visualisations to explore customer data quickly. Personalise messaging and campaign offers by using data export definitions. With high-performance customer segmentation, managers have the real-time data they need to optimise customer interactions, response, and conversion rates.

Customer Loyalty Management

Turn consumers into advocates with multichannel loyalty programs that create relevant, consistent customer experiences

Create targeted loyalty programs that offer relevant and personalised rewards with marketing software from SAP. Build loyalty with incentives and rewards without dropping prices. Maintain a consistent customer experience across multichannel loyalty programs. Close the loop from initial distribution of points to final fulfilment. Include partners in loyalty programs to extend the customer experience. Capture customer behavioural information to continually fine-tune your loyalty program.

Real-Time Personalisation

Deliver personalised, real-time offers and content through the best channels at the right times

Engage customers at the right moment with relevant offers and messages that influence their purchasing decisions by relying on real-time personalisation software from SAP. Improve customer retention and loyalty while maximising cross- and up-sell opportunities with highly personalised, real-time offers across all channels. Drive revenue by providing a compelling and consistent customer experience. Automatically learn what’s worked and what hasn't for continual insight and improvement.

Customer Acquisition Through Contact Centers (On Premise)

Personalise services to keep sales pipelines full and flowing

Support high-performing inbound and outbound sales and service with SAP software for customer acquisition through contact centres. By providing tools for agent guidance and contact centre operations, the software helps improve customer data accuracy and enables agents to qualify leads, capture customer and marketing-related data, and conduct sales. Make the contact centre a hub for delivering compelling product and service recommendations that improve revenue and increase market share.

Web Experience Management

Boost sales by targeting content to customers based on who they are and what they do

Strengthen customer loyalty with marketing software from SAP that manages your customers’ Web experience and takes content personalisation to a new level. Use advanced, behaviour-based personalisation to target customers based not simply on who they are but on what they do. Increase average order size by collecting customer information from all channels and providing a personalised Web shopping experience.

Social Campaign and Engagement

Manage your brand by responding rapidly to existing customers, and reach new prospects with targeted social engagement

Give customers and prospects the personalised experience they deserve with marketing software from SAP for building social campaigns and engagement. Empower your marketing and customer service teams to collaborate and respond quickly to customer inquiries, issues, or comments on social media channels. Engage your audience with targeted social campaigns that let you reach the prospects you know, as well as unknown prospects with similar identities, behaviour, and interests.


Take the fast train

Our integrated, quick-to-deploy solutions can get you up and running in a matter of weeks with the functionality you need to rapidly attract prospects, consistently retain customers, and close more deals.

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organisations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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