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Emperor Watch & Jewellery(HK)Company Ltd

Customer Snapshot: Overview

Up to 120% increase in margins

With double-digit annual growth, China is considered the world’s fastest-growing retail market. To take full advantage of the burgeoning business opportunities, Hong Kong–based Emperor Watch & Jewellery Limited chose SAP for Retail solutions to boost process efficiency and support greater scalability in its operations.

Emperor Watch & Jewellery(HK)Company Ltd

HK$4.1 billion (US$527 million)

Number of Employees

Implementation Partner URL


Hong Kong

Customer Website

Implementation Partners
DynaSys Solutions Limited

Line of Business
Finance, Sales, Service, Supply Chain

SAP Solutions
SAP for Retail

With the continued growth of the luxury retail market, the time was right for us to expand our operations. SAP software helps us capture new opportunities and accelerate our market penetration.

Customer Snapshot: History

Building a Market Leader

Rolex, Patek Philippe, and Cartier are some of the prestigious watch brands Emperor Watch & Jewellery Limited has offered to discerning customers since 1942. Today, this Hong Kong–based retailer sells the finest timepieces in the world and has expanded to include its own line of fine Jewellery.

The Challenge

Scalable Growth

The company has extended into mainland China – with 40 retail stores in more than a dozen cities, including Beijing, Shanghai, and Guangzhou – and more are planned. To support this growth – and be ready for more opportunities – Emperor sought to improve business process efficiency with a single, scalable IT platform.

Enter SAP

Expediting Change

Emperor Watch & Jewellery concentrated on meeting both the strategic objectives of its company and the business needs of its employees. With SAP for Retail solutions, top executives were actively involved throughout the project to ensure the transformation supported the company’s long-term vision.

We chose the SAP for Retail portfolio because it is so scalable. It expedites our business change by providing a single, integrated platform that we can continue to expand as the company grows.

Enter SAP: The SAP Experience

A Smooth Transition

Implementation partner DynaSys Solutions Limited facilitated a smooth rollout and business continuity. The project team collaborated with stakeholders to solicit feedback and ensure the planned functionality aligned with employees’ everyday business needs. The company also provided users with tailored training to facilitate the transition.

Better Business: Benefits

Check your Watch

With SAP, Emperor Watch & Jewellery has increased margins at Hong Kong shops by 120%, found a 50% reduction in data lookup time, increased margins at Macau shops by 70%, required 30% less time for month-end closings, and reduced document-retrieval time by 50%.

Better Business: Run Simple

Time for Business

SAP software helps Emperor Watch & Jewellery streamline and improve operations, greatly improving data accuracy and internal control. Management and employees have better visibility into inventory, and sales data is integrated immediately, enabling sound decisions, based on solid data, for matters such as discounting and procurement.

Journey Ahead

Looking Good

Beyond operational efficiency, an integrated business platform enables further growth. Emperor Watch & Jewellery can get new stores up to speed quickly, and local managers are confident their operations align with corporate standards and policies. Emperor is now considering SAP data warehousing solutions to further improve overall data management.

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