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Partner Channel Management Solutions

Support your channel partnerships from every angle

Manage and sustain productive partnerships by using SAP software for partner channel management to connect sales channel partners with the processes and information they need to ensure customer satisfaction. By integrating sales, marketing, and services, our software promotes a collaborative relationship between sales partners and communication service providers. You can foster loyalty and help partners meet customer demands – increasing revenue and improving profitability.

Solution Capabilities

Learn about the capabilities of SAP software:

Partner Management (On Premise)

Improve your insights for more productive partnerships

Manage your channel partnerships over the entire partner lifecycle. By using our partner management software, you can:

  • Get the insight you need to recruit the right partners and offer appropriate training, certification, and sales compensation programs that reduce time to value, maximize competencies, and promote loyalty
  • Gain better visibility into channel interactions, which promotes satisfied, productive partners who can better satisfy customers and help lower channel support costs
Channel Marketing Management

Collaborate with your partners to drive product demand

Promote your brand, generate demand, and manage campaigns more effectively with channel marketing management tools from SAP. With access to common, cross-channel campaign management processes and the same resources used by in-house marketers, your partners can:

  • Leverage their personal customer relationships better to promote the brand
  • Coordinate marketing efforts to increase their impact and maximize market reach and revenues
Partner Order Management

Streamline order flow through channel pipelines

Integrate partner-ordering activities into your enterprise e-commerce strategies with partner order management software from SAP that enables you to:

  • Give partners the use of convenient online ordering, inventory, pricing, and contract management processes
  • Gain visibility into – and control of – those processes across partner channels
  • Enable partners to speed up order fulfillment with online order management, resulting in increased revenues for both you and your partners

Channel Service

Increase channel business value with better customer service

Help your partners track and manage service orders, service rep availability, warranties and claims, and complaints and returns. Our channel service software can help you:

  • Give partners access to FAQs and a solution database, or to live, online assistance from brand owners, to research and resolve problems quickly
  • Lower support costs and increase partner and customer satisfaction by giving partners the resources to manage ongoing relationships
  • Help partners provide customers with reliable, timely service

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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