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Customer Relationship Management Solutions

Access and analyze customer data to sell smarter and serve fans better

Improve sales and service with customer relationship management software from SAP. Make sales interactions more productive by sharing lead and account data. Provide fast, informative responses to fan or customer inquiries by routing them over any channel to the right expert. Access and analyze fan or customer data on demand using any mobile device through a combination of mobile resources, flexible business intelligence tools, and cloud technology provided in our solutions.

Learn more about our customer relationship management solutions

Solution Capabilities

Explore the capabilities of our customer relationship management solutions:

Customer Relationship Management

Improve sales by capturing sales data faster and automating processes

Get immediate access to sales data with customer relationship management software from SAP:

  • Access and analyze relevant fan information on demand using any mobile device with a combination of mobile resources, business intelligence tools, and cloud technology
  • Share lead and account information through newsfeeds
  • Automate sales force processes – from opportunity identification to lead and quote management
  • Process orders through back-end ERP software or ticketing systems
Social Customer Engagement (Cloud)

Optimize customer experiences through effective social customer engagement

Empower your marketing and customer service teams to quickly deliver appropriate responses to customer inquiries, issues, or comments made on social media channels – with social customer engagement software from SAP. Our software can help you:

  • Filter, prioritize, and route high volumes of customer content so the right expert addresses the right customer
  • Give your customers the personalized experience they deserve on their preferred social channel
  • Improve satisfaction across your entire fan base
Point-of-Sale System

Create a better point-of-sale system with integrated solutions

Manage all point-of-sale processes – from customer identification over article selection to payment and returns – with point-of-sale system solutions from SAP. With SAP software, you can:

  • Create an exceptional user experience with enterprise-grade stability
  • Improve payment with integrated voucher and loyalty management
  • Expand your business through analytic insights based on point-of-sale data
  • Reduce complexity and ramp-up time through tight integration with your existing SAP software
Sales Analytics (Cloud)

Gain visibility into pipeline, sales performance, and forecasts in the cloud

Provide your salespeople with accurate, real-time insights into all stages of the sales lifecycle, from the sales pipeline and forecasts to sales planning and performance, with SAP solutions that enable you to:

  • Condense data to uncover trends, compare sales results, and estimate future performance
  • Display information from each report in different types of charts
  • Download reports and run ad hoc analysis, either in a Web browser or in Microsoft Excel
Customer Analytics

Monetize in-stadium and at-home fan passion by knowing your fans better

Gain meaningful insight into fan data from points of sale, mobile apps, social media, and other touch points with customer analytics software from SAP:

  • Deepen your understanding of your fans using dashboards and visualizations that integrate fan data for deeper context
  • Explore patterns for more insight with a real-time data platform that helps you model large data sets
  • Run targeted campaigns that increase fan reach and drive revenue with integrated campaign management functionality

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


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Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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