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Customer centricity in building products with digital transformation

Be first to market with the products that customers want through the channels they use– by relying on SAP solutions for the building products industry. Embrace digital technology to tap into deeper customer insights, speed time to market, and maximize your brand and promotion investments. Optimize supply chain and manufacturing to consistently and profitably meet demand.

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Align your business across interaction channels

Find out how commerce solutions from SAP Hybris, enable building products companies to orchestrate an integrated and consistent customer experience across interaction channels – for a competitive edge.

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Reinvent Customer Experience and Productivity

The global building products industry is in a state of transition as it moves to grab the opportunities that are coming from this age of digital technology. Leaders are using technologies like mobile, analytics and Big Data along with innovative business models and re-designed processes to differentiate and grow. Read this white paper to learn more.

Manufacturing ERP for mill products

Our comprehensive ERP software provides powerful functionality tailored to the needs – and budgets – of industrial manufacturers. Learn how the software can replace multiple IT systems, unify processes and data, and improve efficiency. Use it to gain strategic insights and achieve operational excellence.

The real-time building products company

The goal is to create the next generation of business processes that connect all aspects of a building products company to corporate strategy, planning, execution and analytics. See an example of an end to end digital building products company process.

Digital trends impact building products

74% of B2B buyers prefer an e-commerce channel.  Read additional statistics relevant to the building products industry and digital transformation.


Explore hot topics in building products


Top 3 Disruptive Digital Trends for the Building Products Industry

We have talked about "rising customer expectations“ for years. But what do they expect?  Amazon‘s ease and endless choice making them the ultimate one-stop shop?  Airbnb‘s unbeatable price, individualism & lifestyle – compared to a classical business hotel?  Or Apple‘s style & design - making their products an object of desire rather than tech gadget? Who will “Uberize” the building product industry?

From Tweet to Flooring Sale in Two Minutes

Learn how the world’s largest flooring company is using social media and digital marketing to connect with prospects on a new level.

Success Criteria for a Seamless Customer Journey in Building Products

Customer journey clearly goes beyond placing the order. For building products, this includes the logistics “channel”. And for DIY starters, companies should include an advice channel as it seems to be even more important than simply being able to order through a smartphone.


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Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximize the power of your SAP solutions.

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