One of the biggest challenges today is omnichannel retail – the need for seamless shopping experiences for customers across all channels. Retailers who can create a new “omnicommerce” experiences for their “omnicustomers” will come out on top.
What does it mean to be a “digital business”?
As people, business, and “things” increasingly interconnect in the digital economy, existing business models are being radically disrupted. Digital transformation changes the way a company creates value, interacts with customers and business partners, and competes. What does it take to become a digital business (a.k.a. “live business”)? Who will be the key players in this brave new world? And what opportunities lie ahead in an era of digitization?