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Apps for Good winners

 I had the unique opportunity to engage with some of the early talent SAP works with as part of our CSR partnership with the charity Apps For Good.

World Autism Day

It is estimated that around 85% of people diagnosed with autism are unemployed. I wanted to take some time to recognise the importance of providing employment opportunities to those with Autism.

How to get contextual marketing right

Contextual marketing is all about at what point people’s interests change today from what they were yesterday, and what they reveal about themselves so you can respond to them rapidly.

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