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Every athlete is a one-and-only

SAP helps Under Armour use live data to predict customers’ individual needs – and take immediate action.

How Under Armour runs live

Small team – big impact 

Turn every customer experience into a personal connection – with SAP Digital CRM. Now just $23/month

See what the SAP community is saying


A Rubbery Tale of a Global Supply Chain

Rubber is a striking example of the many problems today’s global supply chainsface when it comes to natural resources. 

Nate Silver, IoT, and Success in the Digital Economy

The amount of information created from the 2016 White House race resembles the digital disruption businesses face.

Running Live in Retail

When it comes to running live, the world of retail is not unlike a live human being. 

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