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SAP’s New Mantra: Live Business

Today at the SAPPHIRE NOW conference in Orlando, Florida, SAP launched the new campaign – the next step in the evolution of Run Simple.

SAP CEO Bill McDermott Puts Customer Empathy Center Stage at SAPPHIRE NOW

In front of more than 30,000 attendees, SAP CEO Bill McDermott wasted no time in setting out a simple, bold company vision at the company’s premier customer event.


Reggie Jackson Turns His Passion for Classic Cars into a Business

Jackson selected SAP Anywhere to power Reggie Jackson’s Garage, his online classic car business, which reflects his lifelong passion for machines on wheels.

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