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Faster, Smarter, Better: Accelerating Business with Machine Learning

From systems of records to systems of anticipation: You could not attend SAPPHIRE NOW 2016 in Orlando without hearing one term again and again: machine learning.

Customers Are the Core of Content Marketing

Brands like Dove and GoPro are successful at content marketing because they produce user generated content that extends beyond their products.

SAP HANA Cloud Platform: Digital Transformation Made Easy

Digital transformation means rethinking the way your company interacts with its business environment – a huge challenge, even for IT departments.

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