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ASUG Annual Conference

Join us for the latest insights on digital business transformation. Early bird pricing ends March 25. 

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Fast — and flexible

Make app building easy with SAP HANA Cloud Platform, user based packages – now priced per user.

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Every interaction is an opportunity

Each time you engage with a customer, you’re building a bigger picture of their life, their needs, and expectations. With an omnichannel view, you can interact everywhere – so you get to know them better and better.

See the new digital economy
March 14-18

Join us – and our partners – for CeBIT 2016 in Hanover, Germany. Meet with SAP experts in Hall 4 and discover how to meet new market expectations, use Big Data, and maximize the benefits of our solutions.
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Preparing Today’s Digital Disruptors to Be Tomorrow’s Leaders

While the youth of today have the potential to create a world unimaginable in the future, this generation faces challenges unlike any before it.

How Quickly Are Industries Adopting the Internet of Things?

Science fiction writer William Gibson is credited with saying, ”The future is already here—it’s just not evenly distributed.” Such is the case with the Internet of Things (IoT).

Cable and Telco Provider DNA Taps SAP Hybris To Simplify Customer Service

As one of the largest cable and telco operators in Finland, DNA offers high-quality voice, data and TV services to more than 3.5 million customers. 

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