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Market to an audience of one

Use real-time contextual marketing to deliver individual customer engagements at every stage of the buyer’s journey. Gain unprecedented customer insight from marketing analytics – and leverage that intelligence to increase demand generation and brand loyalty through digital and content marketing, social media, e-commerce, and more.

Sweet spot video series


Why I am a Marketer

Why do I love being a marketer? Because I can create moments of connection through great customer experiences, and find the sweet spot where emotions lead to action. I love what I do, and SAP helps me do it.

Collaborative Marketing Team

It’s amazing when everyone is on the same page. Campaigns come together. Ideas flow. People get social with their ideas and success flows.  SAP Jam helps marketers find the sweet spot where collaboration leads to great results.

Perfect Campaign Target List

Customer engagement is about conversations, and great conversations happen when you know who you’re talking to. SAP solutions help marketers find the sweet spot where big data becomes meaningful customer insight.

Personalised Commerce Experience

Personalisation is more than knowing your customer’s name, it’s about the sweet spot where the right offer at the right time triggers a purchase. That’s exactly what the hybris commerce platform from SAP helps companies do.


SAP hybris Marketing solution

Learn how this game changing marketing solution enables individualized contextual marketing on an unlimited scale.

Read the solution brief

Can you compete?

12%* of organisations use marketing dashboards to provide full visibility into marketing-related processes, including marketing planning and budgeting, campaign planning, and inventory distribution. How does your company compare?

Try real-time benchmarking

See what our customers are saying

Introducing the hybris Marketing solutions

Announcing the arrival of our new, beautifully simple hybris solutions that enable real-time, contextual insights to help you cultivate lasting brand relationships – by marketing to an audience of one.


The New Marketing

Digital Technologies have changed the way customers engage. With Mobile and Social technologies at our fingertips, customer behaviours and capabilities have uprooted the role marketing plays in a customer’s journey.

Read Harvard Business Review

Flexible and adaptive customer engagement

The new mandate for marketers is to develop, orchestrate, and optimise a highly flexible customer engagement strategy. See how today's marketing leaders are preparing their teams to engage with customers like never before.

Download the papers

6 factors for a better customer experience

This Bloomberg research paper reveals six essential factors that must be considered before you embark on new customer experience initiatives. Read the recommendations of top marketing practitioners and industry experts.

Read the Bloomberg report

Explore the hottest topics in marketing


Inspiring Contextually Relevant Creative Thinking

For as long as they have existed, companies have had data about their key stakeholders. For as long as we’ve had computers, we've been applying technology to analytically solve problems...

How the Internet of Things Makes Marketing Personal

How does the Internet of Things (IoT) revolution impact the marketing community? Connected devices running intelligent applications via the Internet open the door to endless opportunities...

Why Marketers Must Think Personalisation

Almost everyone is focused on content these days, creating, curating, and sharing large amounts of it on a daily basis. But how many are succeeding at creating truly engaging content for the masses?


Unlock the full power of your marketing software with SAP Service and Support

Accelerate innovation and maximise the true value of your marketing solutions with SAP Service and Support. We have 30,000+ trained and certified consultants who can draw on 40 years of experience with hundreds of thousands of customers – and they’re eager to help. It’s the easiest way for you to get the end-to-end solutions you need to achieve your most important business outcomes and stay competitive. 

We’ve recently refined the way we engage with customers, to make it even easier for you to drive transformation and simplify your business. Whether you want to speed up implementation, move to the cloud, customise your solution, optimise IT, or do something completely different – the SAP Service and Support team is here to make it happen.


Develop an innovation road map specific to your business objectives

Use best practices, technology, and accelerators to adopt the right solution approach

Choose a premium engagement to tackle highly complex and risky scenarios


SAP Training & Education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

SAP a top vendor for integrated marketing

For the third consecutive year, SAP is positioned in Gartner’s leaders quadrant for Integrated Marketing Management (IMM). The ranking is based on SAP’s broad solutions, growth, market momentum, and vision for integrated marketing.

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