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Engage shoppers in the moment with SAP retail software

Give consumers the products, information, and personalised shopping experiences they want – when and where they want them – with retail management and omnichannel commerce software from SAP. Harness real-time customer and point of sale (POS) insights, reach shoppers across any channel (including mobile), and get the visibility you need to optimise everything from merchandising to your supply chain.

Get an overview of SAP for Retail

EKN: The future of retail analytics?

In the not-so-distant future, retail analytics will embed customer insights deep and wide across the enterprise. They’ll be so pervasive that they’ll influence all decision making across all functions.

Run simple in retail

Gain a clear understanding of your customers’ digital information footprint across all channels; align planning and execution; and recruit, train, and empower store employees more effectively to provide customers with a truly personalised shopping experience.


Retail – reimagined for the new economy

Reimagine your retail business as a living system that can sense, respond, and adapt to customers’ needs in every moment – and even predict them in advance. With transformative new technologies, you now can. Learn more about digital transformation in the retail industry – and see how SAP solutions can help you thrive in this era of unprecedented innovation. 

Re-writing the rules of retail

Research by Deloitte Consulting predicts that nearly all store sales will be influenced by digital by 2020. So how can retailers adapt and even thrive when technology is rewriting the rules of retail? Find out – and explore five tech trends shaping the industry. 

7 technologies changing in-store shopping 

Is 3D printing a fad or the future? Does the Internet of Things (IoT) affect more than operations? This info-packed infographic examines seven innovative technologies that are changing the way consumers shop in store – and how retailers can respond.  

Assess your digital readiness

Is your retail business ready to meet the needs of tech-savvy shoppers? Take our short survey on everything from operations and mobile apps to in-store analytics to find out how ready you are – and get a customised report outlining areas for improvement. 

IoT and digital transformation

Few technologies have greater potential to transform customer engagement than the Internet of Things (IoT). Read this IDC report to learn how IoT is revolutionising the consumer products, retail, healthcare, and discrete manufacturing industries.

See what our customers are saying...

Fast, Smart Fashion

Discover how SAP solutions help fashion businesses connect with customers in ways that were just not possible before.

Connect marketing and merchandising

Retailers need to close the gap between marketing and merchandise planning – but it’s not that easy, and digital channels are widening the gap. Read this paper from Retail Systems Research to learn about specific actions you can take to solve the problem.

Shopper desires vs. retailer capabilities

Discover how you can stay ahead of ever-changing customer desires and retail trends – and ultimately sustain your company’s future. Download this study to learn how to develop innovative marketing strategies that can help you respond to an evolving industry.

Omnicustomer retail 101

Learn all about omnicustomer retailing, which offers customers the intimate brand relationships they crave. It serves up personalisation and approachable brand engagement – whether consumers are researching a product or making a purchase across multiple devices. 


Small retail business? Broaden your horizons

SAP Anywhere makes it possible. Open your own online store in minutes and sell on digital marketplaces such as Amazon and eBay. Sync your inventory automatically and watch your revenues grow.

Get fresh perspectives from retail experts


Connect with Experts in the
Retail Industry  

Explore useful resources and essential information to help your organisation implement and operate SAP for Retail solutions.

Sales & Marketing: 5 Ways to
Use Networks

It’s not just procurement teams that struggle to leverage business networks so they can tap into today’s networked economy…

The Biggest Retail Changes in 100 Years

Hear from industry leaders Pat Bakey and Thomas Vetter about pressing challenges – and real opportunities – in the retail industry.


Retail’s looming talent crisis

How can HR leaders respond to unprecedented, growing workforce challenges in retail? Oxford Economics surveyed hundreds of executives and employees to find out.

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organisations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


Virtually endless possibilities

Hand-pick replays of any SAP TechEd keynote, lecture, strategy talk,or how-to session. 

Get SAP training and education

Enhance your knowledge of SAP software, develop new skills, and bring more expertise to your company. Our full suite of software training and education courses and certifications can help you maximise the power of your SAP solutions.

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