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Beiersdorf AG: Enabling Unified Global Market Share Analysis with SAP Demand Signal Management and SAP HANA

Beiersdorf brands like NIVEA, Eucerin, and Labello provide for skin care needs around the world. Striving for deeper insights into market share, Beiersdorf uses the SAP Demand Signal Management application powered by SAP HANA to analyze product attributes.  Download the Document

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