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Service Sales and Marketing Solutions

Grow service revenue by improving service opportunity management through targeted service sales and marketing activities

Enhance service sales and marketing processes – from lead creation through service orders and signed maintenance contracts – with solutions from SAP. Our integrated software enables you to:

  • Gain accurate, relevant customer insights
  • Prepare target groups using predictive algorithms
  • Trigger service campaigns throughout the contract lifecycle
  • Streamline service opportunity management to drive service-related sales

Solution Capabilities

Explore the capabilities of SAP software for service sales and marketing:

Service Marketing

Drive service revenue with greater visibility into campaigns and initiatives

Bring your company's marketing processes, campaign management, and target groups to the forefront of your service processes by using SAP software for service marketing to:

  • Increase revenue opportunity and campaign continuity
  • Execute more effective telemarketing campaigns
  • Enable your service professionals to optimize your marketing spend
Lead Management (Cloud)

Improve sales efficiency and increase revenue with advanced lead management

Identify and engage top prospects early in the sales cycle with a unified, cloud-based lead management platform from SAP that enables you to:

  • Gain enterprise-wide visibility into all customer and lead information
  • Prioritize leads based on intelligent scoring, and qualify them with guided surveys
  • Streamline the link between marketing and sales to convert more prospects into buyers
Account and Contact Management (Cloud)

Stay focused on what customers need with improved account and contact management

Enrich your customer engagements by gaining a complete view of customer activities with account and contact management software from SAP. With our cloud-based software, you can:

  • Identify key contacts and stakeholders and define their relationships
  • Create and maintain account data
  • Organize and manage account teams
  • Share account activity information with team members
Collaborative Opportunity and Pipeline Management (Cloud)

Streamline sales processes and improve pipeline predictability

Move sales through the pipeline quickly and effectively with opportunity and pipeline management software from SAP that can help you:

  • Manage sales collaboratively and efficiently in the cloud
  • Capture product and sales information in one central place for all stakeholders
  • Get a real-time view of sales performance and make proactive course corrections
  • Gain the insight to influence the outcome of sales deals and accelerate buying decisions
Customer Activity and Visit Planning (Cloud)

Engage better and sell more through customer activity and visit planning

Improve sales productivity and customer engagement with software for customer activity and visit planning from SAP. Our cloud software enables you to:

  • Capture and track the activities and interactions that give customers the attention they deserve
  • Gain the insight needed to plan each customer visit and move each sale forward
  • Integrate groupware tools, like Microsoft Outlook, Google Gmail, and Lotus Notes, throughout the sales process
Collaborative Selling

Capture maximum revenue opportunity during customer interactions

Foster transparency and collaboration between sales and service by creating a single customer view. With SAP software for collaborative selling, you can:

  • Give customer service professionals the information they need to engage in sales activities during their interactions
  • Enable your service representatives to create leads, opportunities, and quotes
  • Support collaboration between sales representatives and the account team to maximize revenue opportunities
Configure, Price, and Quote

Configure, price, and quote complex products and solutions fast and efficiently

Transform your end-to-end customer experience by seamlessly integrating configure, price, and quote processes across e-commerce and internal sales on one platform with SAP Hybris solutions. Our software enables your sales teams, channel partners, and customers to:

  • Configure, price, quote, and order complex products, services, and solutions
  • Create complete quotes and orders quickly and accurately
  • Reduce quote cycle times and increase sales efficiency
Quotation Management (Cloud)

Deliver compelling offers and accelerate sales cycles with integrated quoting

Create accurate quotes with flexible, cloud-based quotation management software from SAP that you can use with existing pricing software from SAP or with other native pricing software to:

  • Add products, overwrite prices and discounts, and add discounts and surcharges to the quotes you create
  • View quotes in PDF format and submit quotes for approval through enterprise workflows
Service Order Management (Cloud)

Deliver better service faster by optimizing service order management

Manage the service order lifecycle – from origination to fulfillment – with SAP software for service order management. Our software enables you to:

  • Simplify planning, preparation, and scheduling of service orders
  • Leverage customer conversation history and warranty and contract information to speed planning
  • Gain visibility into service parts and resource availability to facilitate preparation
Service Contract Management (Cloud)

Achieve long-term profitability by managing the lifecycle of service contracts

Manage service contracts better to meet customers’ expectations and drive revenue with service contract management software from SAP that enables you to:

  • Comply with service-level agreements by automating the verification of entitlements
  • Offer customized service packages that cover parts, labor, and usage
  • Empower agents to drive new revenue streams while developing lasting customer relationships
  • Eliminate service leakage by alerting agents when a contract is approaching its expiration date
Mobile Sales (Cloud)

Boost sales with online and offline mobile access to sales force data

Increase sales productivity by providing access to critical data – anytime, anywhere. With our mobile sales software, your sales force can use mobile devices to:

  • Create, update, and access sales information on the go
  • Sell more efficiently
  • Conduct more effective customer meetings
  • Shorten sales cycles
  • Build stronger customer relationships
Billing and Payment Management

Manage the complete sales order lifecycle for fast and efficient billing and payments

Streamline the order-to-cash process with SAP software for sales order billing and payment management. By providing automated, specialized functions for a broad variety of billing scenarios, our software enables you to:

  • Minimize errors
  • Reduce days sales outstanding
  • Increase customer satisfaction
  • Improve overall cash flow
  • Lower administration costs

Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology 


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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