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Industrial Marketing Solutions

Support your business growth strategy through essential and targeted industrial marketing activities

Improve demand generation and deliver relevant customer communications to drive your business growth strategy with a broad range of marketing capabilities for industrial manufacturers. By supporting various types of marketing activities, SAP solutions for industrial marketing can help you:

  • Leverage essential marketing capabilities for sales-related B2B marketing activities
  • Differentiate your marketing activities with event-driven, contextual, and personalized marketing campaigns

Solution Capabilities

Explore the capabilities of SAP software for industrial marketing:

Real-Time Customer Insights

Capitalize on data-driven insights to make intelligent business decisions

Unify all customer and market data into a single view to gain a holistic understanding of the voice of your market. With SAP software that supports real-time customer insights, you can:

  • Gain hidden insights and make intelligent decisions in a timely manner
  • Anticipate customer behaviors with predictive analytics
  • Monitor both structured and unstructured data from call centers, e-mails, social media, and other channels

Learn more about our real-time customer insights solutions

Marketing with Speed and Agility

Market with speed and precision to quickly convert market opportunities

Accelerate marketing operations by increasing collaboration with internal and external teams and streamlining development and deployment of marketing assets with SAP software that enables you to:

  • Adjust the marketing mix in real time to drive higher marketing ROI
  • Gain transparency and access to real-time information
  • Make informed decisions and devise winning strategies to grow your business

Learn more about our marketing with speed and agility solutions

Unique Customer Experiences

Deliver engaging customer experiences across multiple interaction channels

Engage customers seamlessly across the buyer’s journey by personalizing interactions across Web, call center, storefront, mobile, and social media channels with SAP software that helps you:

  • Deliver in-context offers and messages that reflect each customer's interaction history, profile, propensities, social influence, and location
  • Provide consistent, innovative experiences that transform customers into loyal brand advocates

Learn more about our unique customer experiences solutions

Essential B2B Marketing (Cloud)

Ensure effective demand generation and customer communication

Generate demand and communicate to your customers through sales-related B2B marketing activities – including campaign and lead management – with essential B2B marketing solutions from SAP. By providing growth platforms for integrated B2B marketing data and activities, our software allows you to:

  • Create target groups, develop campaigns, and manage leads
  • Add dynamic surveys and analyze survey responses
  • Define flexible conditions for select customers, execute multichannel campaigns, and analyze results

Learn more about our essential B2B marketing solutions


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology


Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.

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