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SAP Digital Consumer Insight

SAP Digital Consumer Insight

Follow in your target audience’s footsteps – with our mobile data analytics service for retail

SAP Digital Consumer Insight

Follow in your target audience’s footsteps – with our mobile data analytics service for retail

Access anonymized mobile data that shows how many consumers pass through a chosen location each hour – and where they come from – with SAP Digital Consumer Insight. This mobile marketing analytics service for small and midsize retail business can help you tap into detailed information about consumers’ demographic characteristics, as well as the devices they’re using. Optimize advertising placement and campaign effectiveness, find out who’s visiting your retail store, choose the right site for your next location, and more.

Key Features and Functions

Amplify your advertising and marketing messages

Analyze catchment data to determine the most common home locations of people who pass through a chosen site. Then use this data to coordinate advertising and marketing plans – for increased effectiveness.

Gather intelligence about competitors’ performance

Gain insight into your competitors’ mobile advertising and marketing performance – and use it to evolve your own strategy. By seeing how you compare to your competitors, you can find quick wins and identify areas for improvement.

Measure the effectiveness of your marketing campaigns

Analyze customer footfall data to see if your campaigns are giving you the increase in foot traffic you expected. And find out whether the people you’re targeting are the ones actually receiving the message.

Take the guesswork out of location planning

When it’s time to plan the next location for your business, don’t get stuck trying to guess the right neighborhood or the next hot spot for your target consumers. Bring in the mobile data you need to zero-in on the best choice – every time.

Purchasing Options

Products SAP Digital Consumer Insight SAP Digital Consumer Insight, value
bundle
Users/Sessions Purchase a single insight to get started with a U.S. data set. Access anonymized mobile data for one city, one zip code, or up to two points of interest – collected over a period of up to three days.   Purchase access to five consumer insights over a 365-day period – and save more than 30%.  
Price
USD 439.00
Single Insight
 

Taxes calculated at checkout

 

Note: SAP Digital Consumer Insight data is currently only available for
the U.S. market, but can be purchased by customers in any country supported by
the SAP Store.

USD 1,429.00
Bundle of 5 Insights

 

Taxes calculated at checkout

 

Note: SAP Digital Consumer Insight
data is currently only available for the U.S. market, but can be purchased by
customers in any country supported by the SAP Store.

  Buy now Buy now
SAP Digital Consumer Insight
Users/Sessions Purchase a single insight to get started with a U.S. data set. Access anonymized mobile data for one city, one zip code, or up to two points of interest – collected over a period of up to three days.  
Price
USD 439.00
Single Insight
 

Taxes calculated at checkout

 

Note: SAP Digital Consumer Insight data is currently only available for
the U.S. market, but can be purchased by customers in any country supported by
the SAP Store.

  Buy now
SAP Digital Consumer Insight, value bundle
Users/Sessions Purchase access to five consumer insights over a 365-day period – and save more than 30%.  
Price
USD 1,429.00
Bundle of 5 Insights

 

Taxes calculated at checkout

 

Note: SAP Digital Consumer Insight
data is currently only available for the U.S. market, but can be purchased by
customers in any country supported by the SAP Store.

  Buy now
Please contact your local SAP account executive for additional purchasing options. Consult Licensing SAP Software: A Guide for Buyers for general licensing information.

See what our customers are saying

How to generate your first insight

Watch this step-by-step tutorial to learn how to generate your first insight. You’ll see how SAP Digital Consumer Insight – a marketing research service – unlocks insights hidden in terabytes of mobile network data.

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