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Customer Snapshot: Overview

EBIT (earnings before interest and taxes) in 2012 = €442 million

Already the world’s largest non-tire rubber specialists for the automotive and other major industries, ContiTech AG was perfectly positioned to make their sales soar with Cloud technology—but needed expert help from SAP to make it a feasible reality.

ContiTech AG

€3.9 billion (2013)

Number of Employees


Hannover, Germany

Customer Website

Line of Business

SAP Solutions
SAP Cloud for Sales


Keeping sales force connected to best serve customers around the world.

Customer Snapshot: History

A Rubber Revolution

Customer Snapshot: Business Model

The World’s Largest

ContiTech AG is the world’s largest specialist for rubber and plastics technology in the non-tire rubber sector—developing and producing functional parts, components, and systems for the automotive and other important industries. The Conveyor Belt Group of the ContiTech business unit offers solutions in the field of materials-handling technology.

The Challenge

Let’s Speed it Up!

ContiTech’s distribution department needed to speed-up the request and proposal processes. Once a proposal was placed, they required consistency across its different organizational entities – production, fulfillment, etc. – to better meet customer requirements and to increase value.

Enter SAP


SAP from Start to Finish

ContiTech has a clear business application strategy. The company uses SAP products comprehensively throughout their whole supply chain. This means that orders are processed consistently by SAP systems all the way to the shop floor. With their back-end operations running on SAP, they began evaluating SAP Cloud for Sales.

Better Business


What They Found in the Cloud

SAP Cloud for Sales is a modern, state-of-the-art, ergonomic product. ContiTech discovered in “the Cloud” an application that is clearly presented, with a fantastic design, and an incredible range of functionality. The company’s ability to integrate sales data with design, production, and marketing information resulted in more product “out the door.”

Better Business: Benefits

Information Access on the Go

One great advantage for ContiTech is that sales staff can access up-to-date information on pricing and product availability on their mobile devices.

Better Business: Run Simple


Sales Success Via iPad

ContiTech is now able to view customer data in a structured, consistent, and concise manner.


They can connect customer information from their ERP system with prospect and customer objectives in SAP Cloud for Sales. This gives the sales organization easy access to information on a mobile device. The offline function of the Cloud for Sales solution enables sales people to work on an iPad.

Journey Ahead


Systems That Grow With the Company

SAP Cloud for Sales will support ContiTech in primary goals: optimizing internal processes, and accelerating growth in new business areas

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