Customer Snapshot: Overview
EBIT (earnings before interest and taxes) in 2012 = €442 million
Already the world’s largest non-tire rubber specialists for the automotive and other major industries, ContiTech AG was perfectly positioned to make their sales soar with Cloud technology—but needed expert help from SAP to make it a feasible reality.
€3.9 billion (2013)
Number of Employees
Line of Business
SAP Cloud for Sales
Customer Snapshot: History
Customer Snapshot: Business Model
The World’s Largest
ContiTech AG is the world’s largest specialist for rubber and plastics technology in the non-tire rubber sector—developing and producing functional parts, components, and systems for the automotive and other important industries. The Conveyor Belt Group of the ContiTech business unit offers solutions in the field of materials-handling technology.
Let’s Speed it Up!
ContiTech’s distribution department needed to speed-up the request and proposal processes. Once a proposal was placed, they required consistency across its different organizational entities – production, fulfillment, etc. – to better meet customer requirements and to increase value.
SAP from Start to Finish
ContiTech has a clear business application strategy. The company uses SAP products comprehensively throughout their whole supply chain. This means that orders are processed consistently by SAP systems all the way to the shop floor. With their back-end operations running on SAP, they began evaluating SAP Cloud for Sales.
What They Found in the Cloud
SAP Cloud for Sales is a modern, state-of-the-art, ergonomic product. ContiTech discovered in “the Cloud” an application that is clearly presented, with a fantastic design, and an incredible range of functionality. The company’s ability to integrate sales data with design, production, and marketing information resulted in more product “out the door.”
Better Business: Benefits
One great advantage for ContiTech is that sales staff can access up-to-date information on pricing and product availability on their mobile devices.