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Commercial Sales and Marketing Solutions

Take a strategic approach to optimize commercial sales and marketing activities and processes to maximize profitability

Move from a tactical to a strategic approach to sales and marketing with tools to focus on priority business using commercial sales and marketing solutions from SAP. Implement loyalty programs, optimize sales channel strategies, manage distributor networks, and analyze performance in real time. Collaborate on customer needs and engage with them using an omnichannel platform. Exceed customer expectations by making every touch point with your brand personalized, easy, and relevant.

Learn more about our commercial sales and marketing solutions

Solution Capabilities

Explore the capabilities of our commercial sales and marketing solutions

Marketing Management

Market with speed and precision, and convert market opportunities before they disappear

Accelerate marketing operations by increasing collaboration with internal and external teams and streamlining development and deployment of marketing assets. Optimize the marketing mix in real time to drive higher marketing ROI. Gain transparency and access to real-time information to make informed decisions, and devise winning strategies to grow the business.

Learn more about our marketing management solutions

Sales Performance Management

Turn sales strategy into action to engage customers like never before, drive revenue, and exceed goals and objectives

Optimize sales channel strategies, target customers with relevant and timely offers, and speed the conversion of the pipeline into revenue. With a flexible, intelligent, and predictive system for sales performance management, your organization can segment customers, use resources to their fullest potential, analyze performance in real time, and identify potential pipeline issues to help eliminate end-of-quarter surprises.

Learn more about our sales performance management solutions

Collaborative Sales Force Automation

Make each sales interaction count by connecting sellers and customers with the right content, insight, and experts

Empower your salespeople to harness collective intelligence and best practices by collaborating across functions and departments. Give them the insight to understand customer needs and deliver flawless sales experiences that exceed expectations every time. With SAP software, you can provide the collaborative sales force automation tools that enable social collaboration, deep customer insight, relevant recommendations throughout the buying process, and visibility across the sales cycle.

Learn more about our collaborative sales force automation solutions

Collaborative Quote to Cash

Collaborate on customer needs – and meet them at a stated price and time – for a positive order experience every time

Get an accurate understanding of customer needs and consistently deliver the right order – right on schedule – by collaborating enterprise-wide in real time. Team up sales, manufacturing, logistics, and finance to work together and share information on customer interactions and orders. Do it all with our collaborative quote-to-cash software  – and eliminate surprises such as unsuccessful credit authorizations and supply chain disruptions. Learn more about our collaborative quote to cash solutions.

Learn more about our collaborative quote to cash solutions

Omnichannel Commerce

Drive customer engagement and sales to deliver a digital omnichannel commerce experience from discovery to order

Engage your customers in a contextual experience that matches their expectations and drives sales. Our digital omnichannel commerce management software can help you:

  • Create a seamless and highly personalized customer experience across every channel and touch point - and make it consistent from initial order to final fulfillment
  • Consolidate sales, management, and service onto a single platform that's designed for omnichannel commerce and puts the customer first

Learn more about our omnichannel commerce solutions


Vehicles Network

Support vehicle-centric services with a connected vehicles network

Deliver both customer-friendly and profitable digitized vehicle services with SAP software. By providing a connected vehicles network, our software enables you to:

  • Offer secure, convenient services independent of device or vehicle
  • Standardize and simplify the customer experience with features such as one-click fueling and instant, anytime parking reservations
  • Complete more business transactions with customers faster over digital connections




Quickly adopt and maintain SAP solutions

Get the support you need to efficiently implement and operate your SAP solutions – and take advantage of new technologies. We offer a range of support services, from foundation level to strategic engagement and co-innovation.

View product documentation

Get a wealth of information – about everything from installation and upgrades to security, integration, and product availability.


Reimagine the way you do business with SAP Digital Business Services

The digital economy is having a profound impact on SAP customers and requires a new level of orchestration to evolve your business, unleash full business value, and ensure business continuity. SAP Digital Business Services brings business and IT together to help you reimagine your business using our digital business framework.

Based on over 40 years of experience working with the world’s most progressive organizations and a robust partner ecosystem, SAP Digital Business Services can guide you on the path to innovation and digital transformation, while securing critical business processes.


Evolve your business by breaking new ground with a trusted adviser who knows you best

Unleash the full business value of your SAP investment and define a clear digital road map to adoption

Ensure business continuity with active guidance, while migrating to next-generation technology

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