One of the biggest challenges today is omnichannel retail – the need for seamless shopping experiences for customers across all channels. Retailers who can create a new “omnicommerce” experiences for their “omnicustomers” will come out on top.
What is digital transformation, and what does it mean to be a “digital business”?
As people, business, and “things” increasingly interconnect in the digital economy, existing business models are being radically disrupted. Digital transformation changes the way a company creates value, interacts with customers and business partners, and competes. Who will be the key players in this brave new world, and what opportunities lie ahead in an era of digitization?