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Customer Snapshot: Overview

Reduced IT spending by 50%

Today this US$21-billion multinational personal technology company operates in 160 countries on six continents. With brands such as ThinkPad laptops, Lenovo advanced from good to great in the PC market. In addition, the company is expanding into the mobile device area.


US$21 billion

Number of Employees

Line of Business
Finance, Platform and Technology, Marketing, Sales, Supply Chain

SAP Solutions
SAP Access Control, SAP BusinessObjects Business Intelligence, Edge edition, SAP BusinessObjects Planning and Consolidation, SAP Business Suite, SAP HANA, SAP MaxAttention, SAP Process Integration, SAP solutions for enterprise performance management (EPM), SAP solutions for governance, risk, and compliance (GRC)

Beijing, China; Morrisville, North Carolina, USA; Singapore

Customer Website

Implementation Partners
SAP Services, IBM, SAP Active Global Support

High Tech

Lenovo is one of the world’s largest personal technology companies, marketing a full line of exceptionally engineered personal computers for consumers and businesses.

Customer Snapshot: History

A Journey to Globalization

When Lenovo acquired IBM’s PC division in 2005, that began our globalization journey.

Nearly 200% PTI Growth

Customer Snapshot: Business Model

Engineered to Succeed

Lenovo’s mission: To become one of the world’s great personal technology companies.

3 critical success drivers:

Personal Computers – Lead in innovation and quality

Convergence – Drive connections between devices, people and content

Culture – Be the most trusted and well-respected company to work for and do business with

Customer Snapshot: Success Strategy

Efficiency + Innovation = Success

With a 13.7% market share, Lenovo is the world’s second-largest PC maker. We achieve success through constant pursuit of efficiency and innovation.

Innovation builds differentiation. Efficiency builds market share.

Lenovo’s “Innovation and Customer Centers“ in Beijing and North Carolina let customers see and touch the company’s latest solutions and technologies.

The Challenge

Quick Decisions

We have complex, end-to-end business processes across multiple applications.

After their acquisition of IBM’s PC division, Lenovo learned that quick decisions are key to keeping the company on strategy.

We’re in the business of making PCs, not enterprise IT architectures.

Lenovo needed a solution to provide the business with real-time data for fast, smart decision making.

Enter SAP

This was the only solution we found in the market“ that could handle huge amounts of data in seconds.

No other provider could match SAP’s combination of high speed, superior usability and unified functions in a single solution.

Enter SAP: The SAP Experience

This project represented co-innovation and co-development by Lenovo and SAP teams.

The SAP Services organization developed a long-term relationship during the implementation process by enabling knowledge transfer to the Lenovo staff. The team providing SAP MaxAttention services proactively managed risk to help ensure success during each stage of the company’s global deployments.

By leveraging SAP Services throughout the entire project lifecycle, both companies were able to work closely together to support Lenovo’s future growth and the management of their processes.

Better Business

Running Better with SAP

We found that SAP really helped simplify our IT operation and implementation.

SAP continues to help Lenovo:

Simplify processes

Reduce TCO

Protect existing IT investment

Provide more value to the operation

A real-life example of how the SAP solution “really shines.“

Better Business: Benefits

80% efficiency improvements in key processes

29% reduction in cost per unit

Better Business: Lessons Learned

Keeping it Simple

Lenovo’s customers demand high-touch personalization. With SAP, Lenovo not only handled complex processes, but also reduced complexity to achieve that goal.

Better Business: Run Simple

By implementing this solution, we achieve more digital, end-to-end business processes.

Lenovo set up SAP CRM on both Lenovo’s Lephone and Lepad.

Journey Ahead

A Peek over the Horizon

SAP CRM Sales for Mobile on Lenovo’s Lepad: a complete enterprise CRM solution on a business-class device for sales people.

Market leader by 2015

Productive collaboration with SAP will achieve our business growth while we make the world better.

Lenovo has rolled out SAP solutions in more than 100 countries, and expects to manage all its worldwide operations with integrated SAP software by year-end 2012. The company also plans to use SAP HANA to process 1.8 million contract records with multiple attributes from the SAP CRM system in less than a second.

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